Video Content Specialist

Position Responsibilities

• Conceptualizing, filming, and editing video content optimized for paid advertising campaigns across Google, Meta, YouTube, and other digital platforms.
• Creating engaging organic video content for social media channels and the TalkingParents website, including short-form reels, promo videos, and event recaps.
• Filming informational content, customer/client testimonials, and interviews while managing on-camera subjects with professionalism and ease.
• Supporting the production and execution of live webinars, including setup, filming, and post-production of recorded versions.
• Collaborating with the digital marketing and content teams to align video creative with campaign objectives, audience targeting, and brand guidelines.
• Reviewing performance data and platform analytics to inform content decisions, improve creative effectiveness, and iterate on what's working.
• Managing multiple projects simultaneously with varying timelines, scopes, and deliverables.
• Maintaining organized asset libraries and ensuring all content adheres to TalkingParents' brand standards.

Position Requirements

• One to three years of experience creating video content for digital marketing, advertising, or social media purposes.
• Understanding of video best practices across major digital advertising and social platforms (Meta, Google/YouTube, TikTok, etc.), including aspect ratios, format specs, and creative guidelines.
• Familiarity with foundational marketing concepts. You understand why a video is being made, not just how to make it.
• Strong proficiency in Adobe Premiere Pro; working knowledge of Adobe Photoshop and/or Lightroom.
• Experience shooting both photos and video with mirrorless camera systems and working with audio and lighting equipment.
• Strong interpersonal skills with the ability to direct and put at ease on-camera talent, including non-professional subjects.
• Reliable transportation and willingness to occasionally work outside normal office hours for video shoots and events.
• Able to lift up to 30 lbs.

Bonus Skills

• Experience with animation and motion graphics, particularly Adobe After Effects.
• Familiarity with CTV/OTT ad production and specs.
• Experience with webinar/streaming platforms (e.g., Zoom, YouTube, Ecamm, etc.).
• Basic understanding of paid media metrics (CTR, ROAS, CPV, etc.) and how creative impacts campaign performance.
• Experience with A/B testing video creative or producing multiple ad variations for performance testing.
• Familiarity with working with project management systems (e.g., ClickUp).
• Utilization of marketing intelligence tools for content optimization and performance tracking (e.g., Motion, VidIQ, etc.).