Video Content Specialist

About the role

The Video Content Specialist is Q-PAC's multimedia storyteller, responsible for producing the video and audio content that brings our brand to life. Reporting to the Senior Lifecycle Marketing Manager, this role sits at the intersection of creativity and execution: you own video production, working within Q-PAC's brand standards to create content that is polished, purposeful, and platform-ready. You will collaborate closely with marketing leadership on direction and tone while independently driving the production process.

Key Responsibilities

• Produce high-quality video and audio content that advances Q-PAC's brand.
• Plan, shoot, and edit video and audio content for internal and external use, including product features, event recaps, technical education programming, and brand storytelling.
• Independently develop and execute storyboards that align with campaign goals and brand direction provided by the Lifecycle Marketing Manager.
• Operate and maintain production gear as needed for shoots and on-site content capture.
• Deliver polished, platform-ready content on time and to spec.
• Utilize industry-standard production and editing tools, staying current with emerging technology, techniques, and AI-assisted workflows.
• Adapt and optimize content for digital platforms.
• Manage content assets to execute platform-specific versioning, including multiple aspect ratios, audience segments, and messaging variations, as defined in project briefs.
• Tailor video and audio content to meet the specific format, pacing, and audience expectations across digital platforms, including but not limited to YouTube, Instagram, LinkedIn, TikTok.
• Maintain awareness of evolving platform best practices and apply them proactively in production decisions.
• Collaborate with the Sr. Events and Social Media Coordinator to support content calendars and event-driven production needs.
• Execute production within brand guidelines and legal standards.
• Collaborate with the Design Manager to apply Q-PAC brand standards consistently across all content.
• Manage the responsible use of stock media, licensed assets, and third-party content, ensuring all use complies with licensing and copyright requirements.
• Flag and escalate any brand or licensing concerns proactively.
• Collaborate cross-functionally to support marketing goals.
• Work closely with the Lifecycle Marketing Manager on content direction, campaign priorities, and production scheduling.
• Partner with the VP of Marketing to ensure tone, messaging, and final product reflect Q-PAC's brand standards.
• Cook with internal teams and external vendors or photographers as needed to support production needs.

Minimum Qualifications

• A portfolio or work samples demonstrating quality and range in video production and editing are required for consideration.
• A high school diploma or equivalent required.
• Demonstrated experience producing and editing video content using software such as, but not limited to, Adobe Premiere, iMovie, DaVinci Resolve, CapCut, and/or equivalent.
• Ability to learn and work across the Adobe Creative Suite.
• Comfort working with video production gear, tools, and equipment, with a demonstrated ability to learn new gear quickly.
• Working awareness of content licensing, stock media usage, and copyright basics.
• Ability to translate approved briefs into storyboards and independently execute through delivery.
• Genuine willingness to learn and integrate AI and AI-assisted production tools into workflow.
• Strong attention to brand detail and the ability to execute consistently within established brand guidelines.

Preferred Qualifications

• An associate or bachelor's degree in Film, Media Production, Communications, or a related field.
• Experience with Adobe Creative Suite tools, including Photoshop, After Effects, Illustrator, Firefly, and other tools.
• Experience operating production gear, including cameras, gimbals, microphones, GoPros, and similar equipment.
• Experience with production workflow platforms such as Ziflow, Frame.io, or similar for collaborative review and Adobe Stock, Envato, Artlist.io, or similar for licensed music and asset sourcing.
• Experience tailoring the format, pacing, and presentation of content for specific audiences and platforms.
• Prior experience in a manufacturing, industrial, or B2B and/or B2C brand environment.