Vice President, US Gaming & Creators

SPORTFIVE utilizes the unique emotional power of sports to create and enable pioneering partnerships in sports. By delivering responsible commercialization, full-service solutions, and long-term value for all stakeholders, SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms, and fans. As a market leader with customer centricity and vast data intelligence at its core, SPORTFIVE leads the sports business into the future through digital solutions and aims to be the most progressive and respected partner in sports. SPORTFIVE is one of the largest global sports marketing agencies, with 1,200 local experts based in 15 countries active in football, golf, esports, motorsport, handball, tennis, American football, World Cup, Olympics, and many more.

About the Role

SPORTFIVE is seeking a senior leader to head our US Gaming & Creators business, responsible for driving revenue growth, leading client strategy, and managing a high-performing team. This role will oversee the US-based gaming team and work closely with Global Gaming, US Commercial Sales and Brand Advisory, and other international teams to develop and execute integrated partnership strategies across gaming, esports, and creator ecosystems.

Responsibilities

• Leadership & Team Management
  • Lead and develop the US Gaming & Creators team, setting clear goals and driving performance
  • Foster a collaborative, high-accountability culture aligned with global gaming strategy
  • Partner closely with US and Global Gaming leadership to align priorities, products, and go-to-market approach
• Revenue Generation & Business Development
  • Own and drive revenue growth for the US Gaming & Creators business
  • Identify, pursue, and close new business opportunities across brands, publishers, and platforms
  • Lead the full sales lifecycle: outreach, pitch development, negotiation, and deal execution
  • Build and maintain a strong pipeline of opportunities within the gaming and esports ecosystem
• Client Leadership & Account Growth
  • Identify, pursue, and develop new rights holder and creator representation targets to build and diversify the current portfolio
  • Serve as a senior lead on key client relationships, ensuring high-quality delivery and long-term growth
  • Partner with account teams to expand existing partnerships through new solutions and upsell opportunities
  • Act as a strategic advisor to clients on gaming, esports, and creator-led activations
• Cross-Functional & Global Collaboration
  • Collaborate with Global Gaming and international teams to develop scalable products, narratives, and sales materials
  • Work closely with US Commercial Sales to integrate gaming into broader brand partnerships
  • Work closely with US Brand Advisory to develop new retainer and fee-based consulting client opportunities
  • Support RFI/RFP responses, ensuring competitive and high-quality submissions

Requirements

• 12-15 years of experience in gaming, esports, sports marketing, or related media/entertainment sectors
• Proven track record of driving revenue growth and closing high-value partnerships
• Deep understanding of gaming, esports, and creator ecosystems, including sponsorship and media opportunities
• Experience leading or managing teams, with a focus on performance and development
• Strong relationships with senior-level brand decision-makers and/or industry partners
• Experience presenting to executive-level stakeholders (internal and client-facing)

Preferred Qualifications

• Experience working across global organizations or international markets
• Strong understanding of integrated marketing, content, and digital media offerings
• Familiarity with CRM tools (e.g., Salesforce) and pipeline management

Job Requirements

• New York, NY-based candidates preferred; remote arrangements may be considered for highly qualified applicants
• Ability to travel domestically and internationally as needed
• Strong verbal, written, and presentation skills

Pay

Salary: $180,000; Role is also eligible for additional compensation in the form of sales commission + annual group performance bonus. SPORTFIVE is providing the compensation range it might pay for this position. The rate of pay offered will be dependent on the successful applicant’s education, experience, knowledge, skills, and abilities in addition to internal equity and geographic location.

Benefits

• Comprehensive suite of benefits including medical, dental, vision, and retirement savings
• Affordable employee medical premiums starting at $30.90 per month (highest deductible) to $165.77 per month (lowest deductible)
• 10 vacation days per year (increasing with seniority) plus 20 paid holidays
• 401(k) with matching up to $4,000 per year