Vice President, Creator Marketing

About the Role

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. As a VP, Creator Marketing at Zeno, you will lead integrated creator marketing programs for some of the world's most recognized consumer brands.

Responsibilities

• Lead creator marketing strategies that align with client objectives, audience insights, and business priorities across a variety of consumer brands and campaigns.
• Oversee creator identification, vetting, negotiations, relationship management, and campaign execution across platforms including Instagram, TikTok, YouTube, Pinterest, Facebook, and emerging channels.
• Partner with paid media and analytics teams to develop creator amplification strategies, including whitelisting, measurement frameworks, optimization, and performance reporting.
• Identify emerging platform trends, creator behaviors, and content opportunities that help clients remain culturally relevant and drive stronger audience engagement.
• Serve as a senior advisor to clients, leading day-to-day relationships, presenting strategic recommendations, and identifying opportunities to expand creator marketing programs.
• Lead and mentor team members while fostering a collaborative environment where people can learn, grow, and do their best work. Guide staffing, utilization, and professional development across the creator marketing team.
• Contribute to new business efforts, agency thought leadership, and Zeno's Global Creator Center of Excellence while helping evolve the agency's creator marketing capabilities.

Requirements

• 10+ years of experience in creator marketing, influencer marketing, communications, or related fields within an agency or other fast-paced environment.
• Proven success developing and leading creator marketing strategies for consumer brands across multiple social platforms.
• Deep understanding of creator partnerships, platform dynamics, audience behaviors, and creator relationship management.
• Experience integrating paid creator strategies, including creator whitelisting, paid social amplification, and performance measurement.
• Strong understanding of creator marketing analytics and the ability to counsel clients on KPIs, measurement frameworks, and business outcomes.
• Strong writing, storytelling, and presentation skills, with experience developing strategic recommendations and client-ready presentations.
• Demonstrated success managing client relationships, leading integrated teams, and navigating complex stakeholder environments.
• Experience managing budgets, account operations, and multiple client engagements simultaneously.
• Proven leadership experience, including mentoring and developing team members.
• Experience contributing to business development efforts and leading new business workstreams.
• Collaborative, adaptable mindset with a passion for creativity, innovation, and continuous learning.

Preferred Qualifications

• Experience supporting ecommerce or social commerce campaigns.
• Experience developing B2B creator marketing programs.
• Experience working across integrated communications, paid media, and digital marketing teams.

Pay

$130,000 to $150,000/year USD. An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

Benefits

• Medical, dental, and vision insurance with prescription plans, as well as short and long-term disability.
• Mental health support through the "Be Kind to Your Mind" program, including a paid subscription to Headspace and access to mental health providers and other services.
• Employee resource groups for sharing and support.
• Generous vacation, paid holidays, and self-care time.
• 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance, and free access to a certified financial coach.
• Monthly allowance through the ZenoFit program to fund personal activities that bring joy and promote health.