Vice President, Brand and Creative

Vice President, Brand & Creative Remote - $230,000-$250,000 plus bonus Job Summary We are seeking a visionary VP, Brand and Creative with proven expertise in the beauty, wellness, fashion or lifestyle categories to lead our creative vision and brand strategy. The ideal candidate will combine strong creative instinct with strategic brand thinking, team leadership capabilities, and process-oriented management. This role leads our creative output across all channels—from digital and social to influencer partnerships and earned media—while managing a talented creative team, an influencer manager, and external agencies. This position requires both a discriminating creative eye and the ability to build scalable systems, lead cross-functional collaboration, and drive measurable results for the business. Essential Job Duties/Responsibilities Lead and manage a high-performing creative team (designers, copywriters, in-house production and editing) as well as influencer and PR; cultivate an environment of creative excellence, collaboration, and continuous improvementEvolve and protect our established brand strategy, ensuring its continued relevance and strength in the medical aesthetics market; make strategic decisions that build brand equity, reputation, and identity over time; translate brand strategy into cohesive visual identity, creative direction, and organic content framework across all channelsLead creative direction and concepting for all marketing initiatives—paid campaigns, organic content, social assets, and partnerships; develop captivating visual narratives and campaigns that resonate with our target consumers and enhance brand recognition; expand on partnerships with aesthetics adjacent brandsOversee production of a high volume of visual and written content for multiple marketing channels, including in-house production of paid and organic social media assets, email creative, and website content; implement systems and content calendars that ensure consistency, efficiency, and strategic alignmentOversee Influencer function to develop and execute content creator partnerships and campaigns that align with brand strategy and drive engagement; partner on selection, relationship management, and content collaboration with micro and macro influencers in the beauty and wellness spaceOwn the strategic and tactical execution of PR initiatives, including press release development for store openings, media outreach, and local partnership opportunitiesCollaborate with the broader marketing team to inform and elevate paid marketing campaigns with strategic creative thinking; utilize performance data and consumer insights to refine creative approaches and measure effectivenessWork closely with marketing operations and technology partners to optimize website and app design/experience; ensure digital touchpoints reflect brand standards and support conversion and engagement goalsEnsure all creative outputs meet brand standards, project objectives, and business goals; develop and maintain comprehensive brand guidelines and creative standards documentationPresent creative concepts, campaign strategies, and brand recommendations to internal stakeholders and leadership; communicate creative rationale and business impactStay informed on industry trends, emerging technologies, and best practices in beauty, medical aesthetics, and digital marketing; drive innovation and continuous improvement in creative execution and team capabilitiesImprove creative throughput and workflow efficiency; implement project management systems and processes that scale as the business grows Minimum Qualifications Bachelor's degree in Marketing, Fine Arts, Design, or related fieldMinimum of 7 years of professional experience in creative leadership, brand direction, or creative direction roles, with demonstrated expertise in beauty, aesthetics, wellnessStrong portfolio showcasing a distinctive creative point of view, including brand strategy work, campaign concepting, visual design, and content directionDemonstrated experience implementing process improvements, content systems, and project management frameworks in creative environmentsExperience with influencer marketing and/or public relations strategyExcellent communication and presentation skills; ability to articulate creative strategy and business impact to diverse stakeholdersAbility to manage multiple concurrent projects, meet tight deadlines, and maintain high quality standards under pressureWorking knowledge of design software, digital marketing platforms, and content management systemsDeep knowledge of digital marketing trends, social media platforms, and consumer behavior in the beauty/wellness space Physical Requirements/Working Conditions Schedule flexibility to include evening and weekends where neededAbility to travel, conduct on-site clinic visits and attend meetings as required Compensation & Benefits Competitive base + bonusMedical, dental, and vision insurance401(k) with company matchPaid time offEmployee discounts on treatments and products LaserAway is an Equal Opportunity Employer. We're committed to creating an inclusive workplace and will provide reasonable accommodations as required by law. Benefits Summary LaserAway provides competitive compensation packages and a comprehensive range of benefits, including Medical, Dental, Vision, Disability and Life Insurance, a 401(k) plan with a company match, and additional ancillary benefits. We also offer Paid Time Off (PTO) in compliance with state and federal requirements, ensuring our employees are supported both professionally and personally. LaserAway also provides incentive compensation, including potential bonuses and commissions, depending on role and performance.