Vice President, Creative Design and Brand Storytelling

About the Role

The Vice President of Creative Design & Brand Storytelling leads the creative strategy and execution for all graphic design, brand design systems, copywriting, and customer-facing storytelling across Pottery Barn. This executive oversees teams responsible for brand design, graphic design, site design (UX/UI creative), catalog design, packaging design, organic social & paid ad design, and copywriting.

This leader establishes and evolves Pottery Barn's visual identity while ensuring consistency across retail stores, ecommerce, catalogs, email, social media, paid media, packaging, and future customer experiences. The role combines exceptional design sensibility with strategic thinking and editorial storytelling to create work that is emotionally engaging, commercially effective, and unmistakably Pottery Barn.

Responsibilities

• Establish the graphic design vision for the Pottery Barn brand across every customer touchpoint.
• Champion a cohesive design language that evolves the brand while protecting its heritage and distinctive aesthetic.
• Lead the development of seasonal creative concepts, campaign systems, and design frameworks that unify marketing across channels.
• Partner with the Vice President of Photography to build fully integrated creative concepts from initial ideation through final execution.
• Guide the development of compelling editorial storytelling that connects customers emotionally with the brand.
• Ensure all design, typography, layout, illustration, motion graphics, and copy reflect a premium and consistent brand experience.
• Serve as the steward of Pottery Barn's visual identity and brand standards.
• Develop scalable design systems that create consistency across digital, print, retail, and packaging.
• Lead ongoing evolution of brand guidelines and creative standards.
• Maintain excellence in typography, layout, hierarchy, color, iconography, and overall graphic execution.
• Review and approve creative work across all channels, ensuring exceptional quality and consistency.
• Lead the creative direction for all customer-facing copy and editorial storytelling.
• Ensure every headline, campaign message, and product narrative reflects Pottery Barn's brand voice.
• Partner with Marketing and Merchandising to create seasonal storytelling that inspires customers while supporting business priorities.
• Elevate copy as an integral component of the creative process, ensuring words and design work seamlessly together.
• Oversee creative design across:
  • Ecommerce experience
  • Homepage and landing pages
  • Digital campaigns
  • Catalog design
  • Packaging
  • Email
  • Social creative
  • Paid media
  • Emerging digital experiences
  • Retail graphics & store signage
• Stay ahead of design, editorial, and consumer trends while maintaining Pottery Barn's authentic point of view.
• Explore new creative technologies, design tools, and storytelling formats.
• Champion customer-centric thinking through design innovation.
• Identify opportunities to elevate brand perception and cultural relevance.
• Partner closely with Photography, Brand Marketing, Merchandising, Product Design, Ecommerce, Retail Marketing, Creative Operations, Production, Social Media, and Packaging Development.
• Lead and inspire a high-performing multidisciplinary creative organization.
• Recruit, mentor, and develop exceptional design and copy talent.
• Foster a collaborative environment built on curiosity, accountability, and creative excellence.
• Establish clear priorities, workflows, and creative processes that enable teams to produce outstanding work efficiently.
• Contribute as a key member of the Creative Leadership Team.
• Present seasonal creative strategies and concepts to executive leadership.
• Balance creative excellence with business objectives, timelines, and budgets.
• Help shape the future evolution of the Pottery Barn brand.

Requirements

• 12+ years of progressive creative leadership experience within retail, lifestyle, home furnishings, or agency environments.
• Proven experience leading multidisciplinary creative teams including graphic design and copywriting.
• Exceptional portfolio demonstrating world-class brand building across multiple channels.
• Strong understanding of omnichannel customer experiences across print, digital, retail, and packaging.
• Expertise in typography, editorial design, brand identity systems, and visual storytelling.
• Demonstrated ability to build iconic brands through thoughtful design and compelling narrative.
• Outstanding leadership, communication, and presentation skills.
• Experience collaborating with photography, marketing, and product organizations.
• Passion for interiors, architecture, design, and the home.
• Proficiency with Adobe Creative Suite, Figma, Keynote, Airtable, and emerging creative technologies.
• Ability to thrive in a fast-paced, highly collaborative environment.

Benefits

• A generous discount on all WSI brands.
• A 401(k) plan and other investment opportunities.
• Paid vacations, holidays, and time off to volunteer.
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits.
• Tax-free commuter benefits.
• A wellness program that supports your physical, financial, and emotional health.
• In-person and online learning opportunities through WSI University.
• Cross-brand and cross-function career opportunities.
• Resources for self-development.
• Advisor (Mentor) program.
• Career development workshops, learning programs, and speaker series.