Vice President of Creative

About the role

The Vice President of Creative owns the creative vision for the agency and leads our creative team. This is a player-coach role. You’ll set the standard for the work, mentor a tight team of six across design, art direction, writing, and content, and still get your hands dirty concepting and building the work yourself.

Responsibilities

• Set and protect the creative vision and quality bar across every project and campaign, so the work stays unified, breakthrough, and unmistakably RedPeg.
• Infuse innovative thinking across the whole agency, building a culture of curiosity and makers where people from every department think like design thinkers.
• Stay ahead of what’s next in experiential, content, and technology (immersive, AR/VR/XR, emerging formats and platforms) and fold new thinking into how we work.
• Work shoulder to shoulder with account leadership, strategy, and production, along with our executive producers, technical directors, fabrication partners, and freelancers, to take ideas from concept through flawless live execution.
• Lead and mentor a six-person creative team across design, art direction, writing, and content, helping each of them do the best work of their careers.
• Elevate, refine, and challenge the quality of our concepts, visual output, and programming at every stage.
• Partner with sales, strategy, and account management to win new business and grow existing accounts, bringing the creative point of view into pitches and client conversations.
• Serve as the senior creative voice with clients, translating their business objectives and biggest brand challenges into experiences that deliver.
• Own how the team spends its time: prioritize the pipeline, assign work, set internal deadlines, and balance a small team across a full slate of live, event-driven campaigns.
• Support producers and project managers in building and managing project budgets, production schedules, and staff hours, with a constant eye on feasibility, logistics, and budget continuity.
• Coordinate and communicate project changes across the agency, and streamline how Creative and Production work together.
• Build and manage a strong bench of freelancers and outside vendors, and partner with Employee Experience to source full-time and freelance talent as we grow.
• Conduct performance reviews for the creative team and represent Creative in leadership discussions and agency-wide initiatives.

Requirements

• 10+ years in experiential marketing and large-scale live events, with experience across theatrical, live music, touring, original tech innovation, multimedia, and hybrid formats.
• 5+ years leading creative teams, and you’re energized by a player-coach role: happy managing a small team and still doing the work yourself.
• A genuine big-picture, out-of-the-box thinker. You’re insatiably curious, you notice trends and connections others miss, and you turn them into original ideas.
• Strong strategic thinking: you produce innovative ideas at scale and know how to execute against a strategic vision.
• Deep experiential design experience within an agency, and a real command of production and fabrication process, timelines, and nomenclature.
• Strong video and content creation experience, plus sharp writing and copywriting skills, including script writing for video and Run of Show development.
• A deep awareness of performance and installation trends, artistry, and technology, and the ability to build original concepts from the ground up.
• A proven record of impacting brands through event creative, strong client-facing skills, and a portfolio that shows it.
• Channel strategy experience from a creative perspective is ideal, and heavy digital experience is a big plus.
• Ability to travel to be on-site at client activations as needed.

Qualifications

• Experiential marketing and large-scale live events experience.
• Leadership experience in creative teams.
• Innovative thinking and strategic problem-solving skills.
• Experiential design expertise.
• Video and content creation skills.
• Client-facing experience.
• Travelability.

Skills

• Experiential marketing and large-scale live events experience.
• Leadership experience in creative teams.
• Innovative thinking and strategic problem-solving skills.
• Experiential design expertise.
• Video and content creation skills.
• Client-facing experience.
• Travelability.

Benefits

• Voted as one of The Washington Post’s Top Workplaces.
• Dedicated to fostering an inclusive workplace where employees of all backgrounds can contribute and thrive.
• Deliberate and intentional effort to support diversity at all levels.
• Employee Resource Groups (ERGs) supporting LGBTQI+, parents, people of color, and women.

Pay

TBD

Schedule

Exempt