Vice President, Trade Marketing

About the role

Are you a commercially minded marketing leader who knows how to turn strategy into action? Keter is looking for a VP, Trade Marketing to lead our North American go-to-market strategy across brands, channels, and markets. In this highly visible, hands-on role, you will shape how our products come to life at retail, online, and across omnichannel touchpoints while partnering closely with sales, product, brand, and business leaders to drive growth.

Responsibilities

• Lead integrated go-to-market plans that bring product launches, retail programs, promotions, campaigns, and omnichannel growth initiatives to market.
• Partner with sales, brand, product, business unit, and market teams to align marketing strategies with customer needs and commercial priorities.
• Drive shopper marketing excellence through retail media, merchandising, point-of-sale materials, content strategy, and in-store execution.
• Accelerate digital and eCommerce growth through compelling content, social media, digital commerce, and consumer engagement strategies.
• Translate market trends, consumer insights, category dynamics, and performance data into practical actions that improve execution and results.
• Lead and develop the North American marketing team while staying close to the work, removing barriers, solving problems, and driving execution.

Benefits

• Make a visible impact in a senior North American leadership role tied directly to commercial growth.
• Work across well-known retail channels and help shape how innovative products show up for customers and consumers.
• Join a collaborative, fast-moving environment where strategy, execution, and results matter.
• Lead and develop a talented marketing team while partnering closely with cross-functional leaders across North America and globally.

Requirements

• Bachelor’s degree in marketing, business, or a related field required.
• Proven marketing leadership experience in consumer goods, retail, product-led, or commercial marketing environments.
• Strong background in go-to-market strategy, shopper marketing, channel strategy, retail activation, brand management, eCommerce, and digital commerce.
• Strong commercial acumen with the ability to use insights, data, and market trends to influence strategy and drive measurable results.
• Experience leading in global, cross-functional, or matrixed environments with the ability to influence and align stakeholders at all levels.
• Hands-on, collaborative leadership style with the ability to set direction, engage in the details, remove barriers, and build a high-performance team.
• Willingness and ability to travel regularly across North American markets.