Vice President of Marketing
Cabaletta Bio · Philadelphia, PA · 3 wk ago
HybridSalesFull-time
About the Position
A Vice President (VP) of Marketing at Cabaletta Bio develops and executes the commercial marketing strategy to transition the company from a clinical-stage biotechnology firm to a commercial leader in autoimmune cell therapies. Reporting directly to the Chief Commercial Officer (CCO).
Core Responsibilities
- Create pre-launch and launch strategies for Cabaletta’s lead CAR-T (Chimeric Antigen Receptor T cells for Autoimmunity) candidate, rese-cel (resecabtagene autoleucel), as it heads toward a targeted 2027 FDA filing for myositis, alongside a broader clinical portfolio spanning lupus, systemic sclerosis, and myasthenia gravis.
- Architect and execute US commercial launch plans for rese-cel across multiple targeted autoimmune indications, preparing the market for the paradigm shift of CAR-T outside of oncology.
- Define clinical branding, scientific narrative, and messaging frameworks that educate stakeholders on the "immune system reset" concept of autologous cell therapy without long-term immunosuppression.
- Recruits, structures, and leads a high-performing commercial marketing team across healthcare professional (HCP) marketing, patient advocacy, digital strategy, and consumer awareness.
- Partner closely with New Product Planning, Market Access, Medical Affairs, and Regulatory Affairs to ensure real-world customer insights shape clinical endpoints and site-of-care logistics.
- Cultivate advisory relationships with key opinion leaders (KOLs), disease-specific medical societies, and patient advocacy groups in rheumatology, neurology, and dermatology.
- Oversee selection, onboarding, and performance of therapeutic Agencies of Record (AoRs), managing a scaling commercial budget focused on multi-channel disease-state awareness.
Key Requirements & Qualifications
- Education: Bachelor’s degree in business, marketing, or life sciences is required; an MBA or advanced scientific degree (Ph.D., MD, PharmD) is preferred.
- Biotech Industry Experience: 15+ years of progressive commercial marketing leadership in the biopharmaceutical industry, with a proven track record at the Executive Director or VP level.
- Cell/Gene Therapy Expertise: Hands-on experience with commercializing cell and gene therapies (e.g., CAR-T), orphan drugs, or highly complex specialty therapeutics with intricate hospital treatment logistics is highly critical.
- Autoimmune Familiarity: Specific marketing background in rheumatology, neurology, or dermatology spaces is highly desirable.
- Agility & Resourcefulness: Demonstrated experience working in lean, fast-paced, clinical-to-commercial stage environments where individuals must design long-term strategy while remaining execution-oriented.