Jobs · Engineering · California

Vice President, Technical Marketing

Netlist · Irvine, CA · 1 wk ago
Engineering$200k–$220k/yrFull-time

Key Responsibilities

  • Develop and execute strategic plans to expand our business in the memory ecosystem, including JEDEC.
  • Build and maintain strong relationships with key industry ecosystem partners, including JEDEC.
  • Provide a regular overview of the industry developments and opportunities to executive management.
  • Develop and execute a comprehensive marketing strategy for the company's server memory products.
  • Create and execute go-to-market plans, including product positioning, messaging, and pricing strategies.
  • Identify and pursue new business opportunities in emerging memory technologies.
  • Develop and execute integrated marketing campaigns to drive demand generation and sales pipeline.
  • Engage with JEDEC, key CSPs, OEMs, ODMs, ISVs, ASICs, Memory, and chipset vendors to understand market trends and product requirements—partner with business development and technical colleagues.
  • Collaborate with product management, engineering, and sales teams to ensure alignment on messaging, product features, and pricing.
  • Manage the creation of marketing collateral, including product datasheets, whitepapers, and customer case studies.
  • Develop and manage marketing budgets and report on ROI.
  • Track and analyze market and competitive trends to identify new opportunities and areas for growth.
  • Build and manage a high-performing marketing team to support the company's growth objectives.
  • Represent the company at industry events and conferences.
  • Evaluate the developments in the Ecosystem and report to Engineering and Management and determine if these technologies should be applied to our portfolio.

Required Qualifications

  • 12+ years of experience in technical marketing in the semiconductor or memory industry.
  • 2+ years of experience on JEDEC committees
  • Strong technical understanding of memory products and technologies
  • Experience with computer architecture, memory technology and familiarity with industry standards (JEDEC, CXL, SNIA, etc.) required.
  • Proven track record of developing and executing successful marketing strategies and campaigns.
  • Strong leadership skills and experience managing high-performing teams.
  • Understanding of datacenter, enterprise markets, ecosystem, and workloads.
  • Identify, optimize and articulate Key value propositions for our product.
  • Excellent communication and interpersonal skills, with the ability to communicate technical concepts to both technical and non-technical audiences.
  • Ability to work collaboratively across cross-functional teams and with senior executives.
  • Strong analytical skills and ability to use data to make informed decisions.

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