Vice President, Public Affairs
University of Delaware · Newark, DE · 1 wk ago
MarketingFull-time
Major Responsibilities
- Develop and execute a comprehensive public affairs and external relations strategy that integrates media relations, stakeholder engagement, and reputation management.
- Advise the President and senior leadership team on messaging, positioning, and stakeholder engagement strategies.
- Lead information-gathering efforts with internal subject matter experts to prepare senior leaders for media interviews, public appearances, and high-profile engagements.
- Manage high-profile media interactions and represent the University externally.
- Secure proactive, high-impact media coverage to advance institutional initiatives, deepen stakeholder engagement, and increase public awareness.
- Build and maintain strong relationships with print, digital, and broadcast journalists and influencers.
- Lead the University’s Incident Response Team, a small group of leaders that convenes in anticipation of or in response to significant issues that have the potential to create immediate and/or long-term harm to the University’s reputation and its trusting relationships with important stakeholders.
- Participate in strategic planning discussions, to align priorities and communications efforts where appropriate.
- Monitor policy, regulatory, and reputational issues and develop communications strategies to address emerging risks and opportunities.
- Provide support for and coordinate with other relevant University groups and processes, such as Public Safety, Title IX, Student Conduct, and other formal processes for investigating misconduct.
Qualifications
- Bachelor’s degree and 10 years’ experience, or equivalent combination of education and experience, in public affairs.
- Experience in higher education or similarly complex, mission-driven organizations.
- Demonstrated experience serving as a spokesperson and managing media relationships.
- Proven success advising senior executives and managing high-profile cross-unit coordination.
- Able to work both independently and collaboratively with colleagues spread across multiple departments.
- Excellent judgment and organizational savvy, with strong writing, editing and verbal communications skills and marketing/outreach experience.
- Ability to manage multiple projects at once while delivering on deadlines.
- Demonstrated understanding and consideration of the differing needs and concerns of individuals with varying identities, cultures, and backgrounds.