Vice President, Programmatic

About the role

The Vice President serves as the primary client lead for a team, providing senior-level expertise and strategic direction in all matters related to programmatic media. This role is accountable for overall client success, operational leadership, and long-term strategic planning. The VP will drive cross-team integration, ensure high client satisfaction, and serve as the escalation point for client, strategic, financial, and partner-related matters across a brand portfolio. The VP guides the team in resource management, setting long-term goals, and securing resources to meet business workflows and revenue targets. You will require an understanding of the evolving digital landscape and the ability to leverage programmatic insights to inform broader media strategies. By setting clear performance expectations and leading by example, the VP ensures the programmatic function is operating efficiently and driving client success. You will report to the SVP, Programmatic. This is a hybrid role, requiring three days in-office each week.

Responsibilities

• Lead and oversee all aspects of programmatic strategy, being a trusted senior partner to clients
• Develop and execute holistic media strategies that extend beyond programmatic, incorporating cross-channel planning
• Identify and address operational challenges, resource needs, and client relationship dynamics
• Guide teams in managing multiple accounts with an in-depth understanding of financial models for each client
• Provide strategic leadership in client meetings and act as the escalation point for all major deliverables and issues
• Lead revenue forecasting, capability development, and cross-functional collaboration to optimize workflows and outcomes
• Ensure optimal team performance through active mentoring, professional development, and setting high standards for ADs, Supervisors, and Associates
• Champion agency-wide initiatives, including Groupe-level integration, best practices sharing, and knowledge exchange across offices
• Serve as a thought leader within the agency and industry by contributing to the agency's evolving programmatic strategy and new business efforts
• Oversee staffing, resource allocation, and work-life balance, aligning team resources with account scopes and revenue
• Lead the development and implementation of innovative solutions in platform technology, data, and media inventory for agency and client growth
• Advocate for staff growth, conduct performance reviews, and support the professional advancement of team members

Qualifications

• 10+ years in digital media or account planning, with a focus on cross-channel and programmatic strategies
• 6+ years of leadership experience in a media agency or media company, with a proven track record of client success and team development
• Extensive programmatic marketing expertise and an understanding of digital advertising trends
• Financial acumen with the ability to manage complex accounts and revenue models
• Exceptional leadership, communication, and presentation skills
• High-level proficiency in excel (managing complex spreadsheets) and PowerPoint (creating client decks)
• Experience anticipating challenges and implementing solutions proactively
• Strong knowledge of the external media marketplace and emerging trends