Vice President, Product Owner — Campaign Orchestration (Card Marketing Transformation)

Job Responsibilities

• Own product delivery for campaign orchestration capabilities by translating target state objectives into a sequenced roadmap and measurable quarterly outcomes
• Define clear problem statements, opportunity sizing, baseline performance, and success measures such as cycle time, rework, service level adherence, adoption, and approval latency
• Lead discovery with marketers, channel execution, and operations teams to identify friction across handoffs, approvals, data readiness, and activation dependencies
• Translate needs into platform requirements and maintain a prioritized backlog of epics, user stories, and acceptance criteria
• Ensure work is consistently ready for design and engineering by driving clarity on scope, data needs, and definition of done
• Partner with technology to design and deliver workflow solutions including states, routing logic, validations, exception handling, integrations, and evidence capture
• Drive governance with risk, legal, compliance, and controls partners by embedding approvals, transparency, segregation of duties, and auditability into workflows
• Manage cross-functional dependencies, risks, and decisions across multiple workstreams, proactively unblocking teams and escalating when needed
• Lead agile execution rhythms including planning, grooming, demos, and retrospectives to enable iterative delivery and stakeholder alignment
• Produce executive-ready roadmap updates, milestone readouts, risk and issue narratives, and decision asks for senior stakeholders
• Support rollout and change management through enablement materials, adoption tracking, and feedback loops that inform iteration and continuous improvement

Required Qualifications, Capabilities, And Skills

• Five or more years of related experience in product ownership, program delivery, marketing operations, marketing technology, business analysis, or adjacent roles in a cross-functional environment
• Demonstrated end-to-end product ownership experience including problem definition, requirements, backlog management, delivery, rollout, and measurement
• Proven ability to thrive in ambiguity, create structure, and drive outcomes across a highly matrixed organization with multiple stakeholders
• Strong written and verbal communication skills, including creating senior leader-level presentations and concise status narratives
• Analytical mindset with experience defining success measures and using data to prioritize, measure impact, and guide iteration
• Strong working knowledge of agile delivery practices and common collaboration tools used for backlog and sprint management
• Able to manage dependencies, risks, and tradeoffs, and to drive timely decisions across teams
• Able to partner effectively across marketing, technology, design, data, operations, and control functions

Preferred Qualifications, Capabilities, And Skills

• Experience with campaign orchestration, workflow automation, or intake to activation execution workflows
• Familiarity with workflow modeling concepts such as state-based workflows and exception management
• Experience embedding controls into product workflows, including approvals, audit trails, evidence capture, and segregation of duties in regulated environments
• Exposure to reusable marketing building blocks such as offers, audiences, content, and journeys, and the role of structured metadata
• Experience partnering with engineering on integrations and operational tooling such as notifications, dashboards, service level monitoring, and error handling
• Interest in automation and AI-assisted workflows with human oversight, including governance and risk considerations