Vice President, Product Marketing Strategy Lead

Job Responsibilities

• Drive and lead integrated go-to-market strategies for a portfolio of products and solutions, activating them across the right channel mix.
• Lead and influence cross-functional marketing teams to deliver strategic messages and content through relevant internal and external channels.
• Partner with business leads to align marketing plans to strategic business objectives and milestones; meet regularly with key stakeholders to gather input, feedback, and measure success.
• Become the subject matter expert for the portfolio of products and solutions you support, embodying “one message, multiple messengers” to educate, equip, and excite the field.
• Manage and develop a team of individuals to be strong collaborators and storytellers.
• Create meaningful, relevant, and compelling narratives for target audiences, supported by tangible proof points.
• Project-manage your book of work and proactively provide updates to the team and partners.
• Utilize market trends, competitive research, and customer research to shape how we position our solutions in the marketplace.
• Manage controls and procedures in accordance with compliance requirements.

Required Qualifications, Capabilities, and Skills

• 8+ years of relevant product marketing experience.
• Demonstrated experience leading go-to-market strategies, including execution of tactics in a business-to-business marketing environment.
• Ability to connect the dots, synthesize complex information gathered from disparate sources, and drive results under deadline.
• Ability to collaborate and build rapport and credibility quickly with all levels of the organization and across diverse, global teams.
• Experience working in a matrix management organizational structure to drive results.
• Ability to execute through ambiguous situations.
• Strong project management and organizational skills.
• Ability to think strategically and execute quality output under tight deadlines.
• Ability to drive structure while also pivoting quickly based on changing business demands or environments.
• Strong written and verbal communication skills, including experience writing product messaging, communications, and presentations.

Preferred Qualifications, Capabilities, and Skills

• Bachelor's degree in marketing or related field.
• Experience with Workfront, SharePoint, and Tableau.
• Experience in technology, fintech, or related spaces.