Vice President, Product Marketing - Education
About the role
For our client, we are seeking a Vice President, Product Marketing - Education to join the team of a leader in the Enterprise Technology space. This leader will own the product marketing strategy for a specialized education-focused portfolio, shaping how it is positioned in the market and differentiated across key customer segments. The role will partner closely with business leadership, sales, and product teams to inform roadmap direction, support launches, and drive commercial impact. This is a highly visible leadership opportunity for a strategic marketer who can translate market insight into compelling narratives and effective go-to-market execution.
Location: Remote - US based candidates only, no visa sponsorship available
Pay
Compensation: $156,700 – $290,900 annually
Responsibilities
- Own the positioning, messaging, and go-to-market strategy for the education portfolio
- Build deep market intelligence on the health education and competitive landscape
- Define distinct value propositions for both institutional buyers and individual learners
- Lead a team of product marketers and establish key launch processes
- Partner with business leadership on roadmap input and commercial strategies
- Build sales enablement tools such as collateral and case studies
- Develop a compelling narrative for diverse educational audiences
Qualifications
- 12+ years of product marketing experience, including at least 3 years in a senior leadership role with direct reports
- Strong background in healthcare education, edtech, or professional learning
- Proven ability to build differentiated positioning in competitive categories
- Experience in both institutional B2B and individual B2C marketing
- Exceptional written storytelling capability for diverse audiences
- Track record of launching products in education technology or professional development markets
- Deep understanding of the nursing and medical education pipeline
Benefits
- Flexible working hours to promote productivity
- Numerous wellbeing initiatives to support a healthy work/life balance
- Shared parental leave to encourage family support
- Study assistance and sabbaticals for professional development
- Country-specific employee benefits tailored to local needs