Vice President, Point of Care

Overview

The Point of Care (POC) team leads the development, growth, and execution of Publicis Health Media's Point of Care offering. The Vice President, Point of Care Strategy & Partnerships serves as the agency's senior Point of Care subject matter expert, responsible for advancing Point of Care strategy, partnerships, marketplace innovation, and activation across the Publicis Health portfolio.

Responsibilities

• Define and evolve PHM's Point of Care vision, strategy, and marketplace positioning

• Develop channel POVs, investment frameworks, and best practices

• Monitor industry trends, technologies, and emerging opportunities within the Point of Care ecosystem

• Serve as the senior escalation point for Point of Care strategy and marketplace issues

• Drive innovation through new investment opportunities, processes, and solutions

• Build and maintain strategic relationships with Point of Care publishers, networks, and healthcare media partners

• Collaborate with Partnership, PMX, and APEX teams to develop differentiated offerings and commercial opportunities

• Evaluate partnership opportunities, negotiations, and marketplace investments

• Ensure clients have access to leading Point of Care solutions and capabilities

• Represent PHM externally as a Point of Care thought leader through industry participation, events, and marketplace engagement

• Consult on key client initiatives and integrated healthcare media strategies

• Support new business efforts and organic growth opportunities

• Create and maintain Point of Care educational resources and training programs

• Lead, mentor, and develop a team of Directors, Associate Directors, and Supervisors

• Drive staffing, resource planning, and team performance

• Establish clear goals, expectations, and development plans for team members

• Foster a collaborative, high-performing team culture

• Provide regular coaching, feedback, and career development support

• Establish scalable processes and workflows across Point of Care planning and activation

• Ensure adherence to operational standards, contracts, and marketplace guidelines

• Drive efficiencies and consistency across client engagements

• Partner with cross-functional teams to improve ways of working and operational effectiveness

• Lead special projects and strategic initiatives as needed

Qualifications

• Deep expertise in the Point of Care media landscape, including provider networks, health systems, publishers, and emerging healthcare media opportunities

• Strong understanding of healthcare marketing, pharmaceutical regulations, and HCP/patient engagement strategies

• Knowledge of marketplace negotiations, partnership structures, and investment strategies

• Ability to translate client business objectives into effective Point of Care media solutions

• Strong understanding of agency operations, financial management, and cross-functional collaboration

• 12+ years of experience in healthcare media, partnerships, marketplace strategy, channel strategy, media planning, or media investment

• Significant experience within Point of Care, HCP marketing, healthcare media, retail media, or related healthcare advertising channels

• Proven experience leading teams and cross-functional initiatives

• Strong client leadership, communication, and presentation skills

• Experience negotiating partnerships, investments, and commercial agreements

• Demonstrated success driving innovation, business growth, and operational improvements

• Ability to navigate ambiguity and lead through change

• Strong organizational and project management skills

• Proficiency with Microsoft Office applications, including Excel and PowerPoint

• Potential for pharmaceutical marketing experience

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $129,485.00 - USD $186,060.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/15/2026.