Vice President, Performance Marketing – Channels

About the Company

NBCUniversal is one of the world's leading media and entertainment companies, creating world-class content distributed across film, television, and streaming. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, Bravo, and Peacock, our premium ad-supported streaming service. Our portfolio includes powerhouse film and television studios such as Universal Pictures, DreamWorks Animation, and Universal Studio Group, as well as global theme parks and experiences like Universal Orlando Resort and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation.

The Media Group at NBCU supports consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. We foster an inclusive culture, champion diversity, and strive to attract and develop a talented workforce to create content reflecting our world. At Peacock, we embrace authenticity, innovation, and teamwork to forge the next frontier of streaming.

About the Role

The Vice President, Performance Marketing – Channels, will lead Paid Social, Programmatic, and Paid Search teams in developing strategy and executing tactics, managing an in-house team of performance marketing professionals, and delivering strong results for the Peacock business. This role is responsible for Social/Programmatic platform partnerships across Peacock and the broader Growth Marketing organization. It involves setting the strategy for how Performance Media channels drive incremental growth, overseeing cross-channel testing and measurement, and serving as a senior thought partner to Growth Strategy, Media Analytics, Finance, and external platform partners.

Responsibilities

• Own Paid Social, Programmatic, and Paid Search strategy and execution across major platforms including Meta, TikTok, Google (DV360, YouTube), and others.
• Partner with Performance Planning leadership on channel investment strategy, budget oversight, and pacing.
• Lead day-to-day management of partner relationships with paid media platforms, ensuring alignment with Peacock business goals and driving innovation.
• Develop efficient media plans for Performance Campaigns in collaboration with counterparts.
• Lead cross-functional meetings and present in senior leadership settings to generate strategic alignment and evangelize Performance Marketing contributions.
• Oversee a team of Performance marketing professionals, serving as the primary decision-maker on campaign execution, optimizations, and channel strategy.
• Collaborate with cross-functional teams (Media Analytics, Finance, Data Strategy) to align business objectives, deploy effective measurement solutions, and generate new approaches to challenges.
• Oversee the development and execution of a Learning Agenda and testing roadmap, serving as the primary decision-maker on test prioritization and design.
• Translate performance data and experimental results into clear strategic recommendations for improving channel performance and adopting new ad partners, products, and approaches.
• Manage and develop talented team members within Channel teams, providing regular feedback and career guidance to foster growth.
• Champion a culture of curiosity, rigorous testing, and constructive debate.
• Guide overall MarTech and data strategy for the Performance Marketing team, partnering with stakeholders to activate best-in-class tech solutions and drive adoption of emerging technologies.

Requirements

• 12+ years of experience in Performance Marketing, with deep Paid Social expertise.
• Deep platform expertise on major performance media channels such as Meta, TikTok, Google (DV360, YouTube), and others.
• Exceptional analytical skills and demonstrated ability to connect data, strategy, and storytelling to provide recommendations and direction.
• Expertise with testing methodologies, experimental design, and ability to lead the planning and execution of a strategic learning agenda.
• Extensive experience working with Media Mix Modeling and Multi-touch Attribution measurement and planning solutions.

Qualifications

• Strong leadership skills and ability to translate business objectives into functional workstreams.
• Ability to thrive in a dynamic business with changing objectives.
• Ability to make decisions with varying levels of direction/available data.
• Strong project management and prioritization skills.
• Proven experience leading teams, developing talent, and influencing senior stakeholders.
• Experience with onboarding and implementing DCO solutions.
• Experience with campaign automation tools, automated and AI-powered workflows.
• Experience operating in a fast-paced, cross-functional media or streaming environment.
• Self-motivated and results-oriented with a high regard for attention to detail.

Schedule

This position currently has a hybrid schedule, requiring in-office work a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

Benefits

• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Paid leave.
• Tuition reimbursement.
• Variety of discounts and perks.

Pay

Salary range: $190,000 - $245,000 (bonus and long-term incentive eligible).