Vice President, Performance Marketing

Who We Are

Newfold Digital is a leading web technology company serving millions of customers globally through a portfolio of iconic brands, including Bluehost, HostGator, Domain.com, Network Solutions, Register.com, and Web.com. We help entrepreneurs and small businesses build, manage, and grow their digital presence. As AI reshapes how businesses build, discover, operate, and engage with customers, we are evolving our platforms and partnerships to help define the next generation of technology for SMBs.

What You’ll Do & How You’ll Make Your Mark

The Vice President, Performance Marketing is the executive leader responsible for driving customer acquisition, marketing-sourced revenue growth, and acquisition economics across the Network Solutions portfolio. This leader owns the strategy, investment, and performance of all paid customer acquisition channels while ensuring scalable growth, efficient CAC-to-LTV economics, and long-term customer value creation.

• Define and execute the performance marketing strategy aligned to Network Solutions' growth objectives.
• Own customer acquisition growth across all paid digital channels.
• Develop scalable acquisition strategies that drive profitable revenue growth while maintaining healthy CAC-to-LTV economics.
• Identify new channels, technologies, partnerships, and targeting opportunities to improve acquisition efficiency and scale.
• Drive innovation across paid media, audience development, and conversion optimization initiatives.

Performance Marketing Strategy & Growth

• Own customer acquisition growth across all paid digital channels.
• Develop scalable acquisition strategies that drive profitable revenue growth while maintaining healthy CAC-to-LTV economics.
• Identify new channels, technologies, partnerships, and targeting opportunities to improve acquisition efficiency and scale.
• Drive innovation across paid media, audience development, and conversion optimization initiatives.

Business Ownership & Growth Accountability

• Own marketing-driven customer acquisition, revenue growth, and contribution to annual recurring revenue (ARR).
• Drive profitable growth through disciplined management of customer acquisition economics, including CAC, ROAS, LTV:CAC, and payback period.
• Partner with Storefront, Brand, Product, and Customer Experience teams to improve customer quality, product adoption, and long-term retention.
• Influence growth strategy, acquisition investments, and marketing performance across the Network Solutions portfolio.
• Serve as a strategic advisor to the SVP on customer acquisition strategy, growth opportunities, and marketing effectiveness.

Revenue Growth & Acquisition Economics

• Own performance marketing contribution to customer acquisition, revenue growth, and portfolio expansion.
• Manage acquisition economics including CAC, ROAS, LTV:CAC ratio, payback period, and customer profitability.
• Drive acquisition strategies that maximize both customer volume and long-term customer value.
• Partner closely with Storefront to improve product attachment, bundle penetration, and multi-product customer adoption.
• Optimize media investment based on incremental revenue impact and customer profitability rather than channel-level efficiency alone.
• Optimize budget allocation across channels based on incremental return and revenue impact.

Paid Media Leadership

• Own strategy and execution across paid search, paid social, affiliate, display, programmatic, retargeting, native, and emerging channels.
• Lead channel performance optimization through audience segmentation, bidding strategies, creative testing, and automation.
• Evaluate and scale new acquisition channels while maintaining strict performance standards.
• Ensure acquisition strategies align with evolving privacy regulations and platform requirements.

Analytics, Attribution & Optimization

• Apply best-in-class measurement, attribution, forecasting, and reporting practices.
• Develop customer acquisition forecasting and scenario-planning models.
• Partner with Analytics teams to improve attribution methodologies and performance insights.
• Drive testing programs across campaigns, landing pages, customer journeys, and conversion experiences.
• Utilize data to identify growth opportunities and improve marketing effectiveness.

Team Leadership & Organizational Excellence

• Lead and develop a high-performing performance marketing organization.
• Manage agency relationships, media partners, and external vendors as needed.
• Foster a culture of accountability, experimentation, continuous learning, and operational excellence.
• Develop future leaders through coaching, mentorship, and succession planning.
• Lead through influence across a highly matrixed organization.

Who You Are & What You’ll Need to Succeed

• Bachelor's degree in Business, Marketing, Technology, Economics, or a related discipline.
• 15+ years of experience in performance marketing, growth marketing, digital acquisition, or revenue marketing leadership.
• 7+ years leading large, high-performing marketing organizations.
• Demonstrated ownership of significant paid media budgets and marketing-driven revenue.
• Demonstrated success leading acquisition and growth programs for subscription-based digital businesses with accountability for revenue growth, customer acquisition economics, customer lifetime value, and marketing efficiency.
• Proven success scaling customer acquisition for subscription-based or recurring-revenue businesses.
• Deep expertise across Google Ads, Meta, programmatic media, affiliates, attribution, and marketing analytics.
• Strong understanding of customer acquisition economics, including CAC, LTV, ROAS, LTV:CAC ratio, payback period, and marketing efficiency metrics.
• Experience leveraging experimentation, personalization, and data science to drive growth.
• Exceptional leadership, communication, and executive stakeholder management capabilities.

Preferred Qualifications

• Experience in web hosting, domains, website builders, SaaS, cybersecurity, or digital services industries.
• Experience at organizations such as GoDaddy, Wix, Hostinger, Squarespace, Shopify, HubSpot, Intuit, Mailchimp, or similar subscription-based digital businesses.
• Experience operating in PE-backed, high-growth, or transformation-focused environments.
• Experience leading global teams and multi-market customer acquisition programs.
• MBA or advanced degree preferred.