Vice President, Performance Marketing

Remote – US based candidates only, no visa sponsorship available.

About the role

This role will drive performance marketing initiatives focused on efficient acquisition, testing, and measurable revenue contribution. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.

Responsibilities

• Define and execute performance marketing strategy aligned with growth objectives
• Own customer acquisition growth across all paid digital channels
• Develop scalable strategies for profitable revenue growth
• Identify and leverage new channels and technologies to enhance acquisition efficiency
• Drive innovation in paid media and conversion optimization efforts
• Manage acquisition economics including CAC, ROAS, and LTV:CAC ratios
• Lead strategies to maximize customer volume and long-term value

Qualifications

• Bachelor's degree in Business, Marketing, Technology, Economics, or related discipline
• 15+ years in performance marketing, growth marketing, or revenue marketing leadership
• 7+ years managing large, high-performing marketing teams
• Proven management of substantial paid media budgets influencing revenue
• Success in scaling customer acquisition for subscription-based digital businesses
• Deep expertise with Google Ads, Meta, programmatic media, and marketing analytics
• Strong grasp of customer acquisition economics and marketing efficiency metrics

Benefits

• Lead and develop a high-performing marketing organization
• Manage agency relations and vendor partnerships as necessary
• Foster a culture of accountability, experimentation, and continuous learning
• Opportunities for coaching and mentorship to develop future leaders

Pay

$180,000 – $220,000 annually