Vice President or Principal, Wealth Management Marketing

Adams Street Partners (“Adams Street”) is a global private markets investment manager with nearly $76 billion in assets under management. The firm is 100% employee-owned, fostering a culture of collaboration, intellectual rigor, integrity, and professional development. For the eighth consecutive year, Adams Street was named one of Pension & Investments’ Best Places to Work in Money Management in 2025. Employees operate as a single global team, integrating expertise across five strategies: primary investments, secondary investments, growth equity, private credit, and co-investments. A pioneer in private markets, Adams Street was inducted into the Private Equity Hall of Fame in 2000. Founded over 50 years ago, the firm serves leading public and corporate pension plans, foundations, endowments, insurance companies, registered investment advisors, and high-net-worth individuals worldwide. Adams Street has offices in Abu Dhabi, Austin, Beijing, Boston, Chicago, Hong Kong, London, Munich, Menlo Park, New York, Seoul, Singapore, Sydney, Tokyo, and Toronto.

About the role

Adams Street Partners is seeking a forward-thinking, results-oriented marketing leader to drive the next phase of growth for its Private Wealth Solutions business. This individual will lead the development and execution of a comprehensive marketing strategy to build awareness, strengthen brand preference, and deepen engagement among RIAs, financial advisors, and wealth platforms. The role requires deep knowledge of the wealth management ecosystem, financial markets, private markets investment products, and the broader asset management industry. The successful candidate will be a strategic, hands-on marketer with a proven ability to influence advisors and platforms through compelling positioning, thoughtful content, and measurable campaign execution. This is a hybrid role with a flexible mix of remote and in-office work in New York City, reporting to the Partner & Head of Marketing.

Responsibilities

• Develop and execute a scalable, data-driven marketing strategy for Adams Street’s Private Wealth Solutions business, focusing on increasing awareness, consideration, and adoption among financial advisors, RIAs, and wealth platforms.
• Translate Adams Street’s private markets capabilities, investment expertise, and product offerings into clear, compelling messaging tailored to the private wealth channel.
• Build a strong understanding of Adams Street’s investment strategies and solutions to deliver relevant marketing programs, content, and best practices for advisors and their clients.
• Lead the development and ongoing refinement of high-quality marketing content across channels, including web, email, social media, print, video, and audio.
• Build and maintain advisor-facing marketing resources, including content libraries, website content, and campaign assets, while identifying opportunities to strengthen messaging, improve presentation, and enhance user experience.
• Partner closely with internal stakeholders to develop and execute targeted advertising campaigns that educate, engage, and convert advisors into advocates for Adams Street’s solutions.
• Lead brand-building initiatives that position Adams Street as a trusted private markets partner to financial advisors, RIAs, and wealth platforms.
• Monitor competitive activity, industry trends, advisor needs, and channel best practices to inform messaging, content strategy, and campaign development.
• Analyze campaign and content performance, using data and insights to optimize effectiveness, increase engagement, and support business objectives.
• Collaborate across Marketing, Wealth Management, Investor Relations, Investment Teams, Compliance, and other internal partners to ensure alignment and seamless execution of key initiatives.
• Ensure all marketing materials and communications comply with applicable regulatory and compliance standards within the wealth management and private markets environment.

Qualifications

• Bachelor’s degree required; marketing, communications, finance, or related field preferred.
• Significant experience in wealth management, asset management, or related financial services marketing.
• Strong track record of marketing to financial advisors, RIAs, and wealth platforms.
• Deep understanding of the wealth management landscape, advisor business models, and their needs.
• Strong knowledge of investment products, including private markets offerings and evergreen fund structures.
• Proven success developing integrated, multi-channel marketing campaigns that drive brand awareness, advisor engagement, and business growth.
• Excellent writing, communication, and storytelling skills, with the ability to simplify complex investment topics.
• Strong analytical, project management, and cross-functional collaboration skills, with a high level of accuracy, organization, and execution.

Preferred Attributes

• Experience marketing private markets solutions within the private wealth or intermediary channel.
• Familiarity with advisor education, product launch support, and platform-oriented marketing strategies.
• Comfort operating as both a strategist and a doer in a lean, high-performing environment.

Benefits

• Medical, dental, and vision coverage.
• 401(k) with immediate vesting and employer match.
• Profit sharing.
• Flexible spending accounts (FSA).
• Paid parental leave, including adoption.
• Generous paid time off.
• Commuter benefits.
• Employer-paid short- and long-term disability and life insurance.
• Access to additional voluntary benefits.

Pay

NYC Pay Range: $170,000—$250,000 USD