Vice President of Sales & Marketing

Duties/Responsibilities

• Serve as the executive leader responsible for the integrated sales, marketing, and partnership functions; building the long-term commercial roadmap to drive top-line growth, market share expansion, new market development, and alignment with Melink Solar's financial and mission goals.
• Work closely with the CEO, CFO, and executive team to set vision, strategy, and growth objectives.
• Partner closely with operations, estimating, engineering, procurement, and project management to align growth plans with company capacity and margin expectations; establishing clear handoff standards so scope, schedule, pricing, risks, and customer commitments are fully understood before projects move into delivery.
• Serve as the company’s expert in national account sales, developing and executing strategies to win multi-site, national account customers rather than one-off projects, and building long-term programmatic relationships that drive repeatable revenue.
• Drive data-driven sales management through CRM adoption, pipeline accuracy, sales stage discipline, and a regular forecasting cadence; with KPIs, dashboards, and reporting that provide full transparency to the executive team.
• Oversee proposal and RFP strategy for priority opportunities, coordinating with estimating, engineering, finance, procurement, and operations to create compelling, accurate, and commercially sound responses.
• Develop and manage partnerships with Independent Power Producers (IPPs), advocates, financiers, utilities, developers, and community organizations to advance Melink Solar’s market position.
• Develop new revenue channels and collaborative opportunities that strengthen Melink Solar’s position in the renewable energy value chain.
• Build influence by representing Melink Solar at executive roundtables, trade associations, and policy discussions.
• Lead with high standards; coaching and mentoring team members regularly, conducting structured performance reviews with clear expectations and actionable development plans, and holding direct, candid conversations when needed to address gaps and maintain accountability.
• Recruit, build, and scale high-performing sales and marketing teams, fostering a culture of continuous improvement, accountability, and shared success where every team member is empowered to reach their full potential.
• Define the annual and long-term marketing strategy aligned with revenue goals and brand positioning, then empower the marketing team to execute against it.
• Set the strategy and hold the marketing team accountable to SEO and Generative Engine Optimization (GEO) performance goals, making Melink Solar the #1 ranked and easiest-to-find company on Google within its target markets.
• Establish marketing KPIs and a regular reporting cadence, holding the team accountable to lead volume, campaign conversion rates, and brand visibility metrics; continuously evaluating ROI and reallocating resources toward the highest-impact channels.
• Own the sales and marketing budget, including lead generation investments, digital marketing spend, events, trade shows, sponsorships, CRM tools, and other resources needed to support profitable growth.

Required Skills & Qualifications

• Bachelor’s degree in Business, Engineering, or related field (Master’s Degree or MBA preferred).
• 10+ years of progressive sales and marketing leadership with executive-level responsibility for revenue growth, including a proven track record of building and leading teams that consistently exceed growth targets.
• Deep understanding of renewable energy markets, EPC services, or infrastructure industries, with strong experience developing strategic partnerships with IPPs, developers, financiers, and utilities.
• Solid understanding of C&I solar EPC fundamentals including utility bill analysis, solar proposal creation, roof mount, ground mount, and parking canopy project types, and working knowledge of interconnection and permitting processes.
• Working knowledge of battery energy storage systems (BESS) and hybrid solar+storage solutions, including how they are sold, scoped, and positioned in the C&I market.
• Ability to balance high-level strategic vision with hands-on execution.
• Exceptional leadership, communication, and influencing skills with C-suite, board-level, and industry audiences.
• Proven people leader with a track record of building high-performing teams through coaching, accountability, and a culture of continuous improvement.
• Demonstrated success selling to and managing national accounts; including multi-site and enterprise-level customers, with experience owning CRM discipline, sales forecasting, proposal/RFP strategy, and sales process accountability in a project-based or technical services environment.
• Strong understanding of digital marketing performance, including website traffic analytics, SEO, and GEO optimization, with the ability to hold a marketing team accountable to measurable search-ranking goals.
• Proven ability to collaborate across sales, marketing, estimating, engineering, finance, operations, and project management to balance customer needs, capacity, risk, and profitability; including experience managing budgets and allocating resources toward the highest-impact growth initiatives.

Preferred Qualifications

• Familiarity with financial modeling for renewable energy projects.
• Experience in utility-scale PV and distributed generation markets.
• Hands-on experience in scaling businesses and launching new programs, service lines, or market initiatives.
• Familiarity with renewable energy policy, incentives (IRA, OBBBA, ITC, Domestic Content, FEOC), and financing structures.
• Established network in the clean energy ecosystem (customers, partners, associations, investors).

Physical Requirements

• Ability to travel domestically (up to 30%) for executive-level meetings, conferences, and strategic engagements.
• Ability to occasionally traverse project sites in varying weather conditions.