Vice President of Sales

Position Summary

The Vice President of Sales is the senior commercial leader responsible for driving Sheffield Metals’ growth in the direct-to-contractor and regional roll former segments, leading a national and regional sales organization, and owning executive-level customer relationships. This role is highly field-facing (approximately 70% travel) and includes meeting in person with the company’s top +10 customers every 3–4 months to drive strategic alignment and growth.

Requirements

• Job Duties

• Lead and develop a national and regional sales organization with clear goals, accountability, and performance standards
• Own the growth strategy for direct-to-contractor and regional roll former segments, with clear targets for revenue, market share, and profitability
• Lead key strategic opportunities and negotiations with high-value customers
• Translate company objectives into clear, measurable sales priorities and execution plans
• Prepare and present quarterly performance reviews by region versus budget and prior year
• Build and enforce consistent, documented sales processes across inside and outside sales
• Drive full CRM adoption and data accuracy to support forecasting, visibility, and decision-making
• Improve win rates and sales cycle time through disciplined deal review, coaching, and pipeline inspection
• Ensure strong collaboration between Account Managers, Branch Managers, and Inside Sales
• Collaborate with pricing, operations, and supply chain to align growth priorities, capacity, and service levels
• Collaborate with manufacturing partners, including New Tech Machinery, to create joint market opportunities
• Work with Revenue and Marketing teams to ensure initiatives are aligned, scalable, and execution-focused
• Gather and apply market and competitive intelligence to guide strategy, pricing, and investment decisions
• Use financial and operating data to guide territory strategy and maximize revenue, margin, and cash flow
• Establish and manage clear performance dashboards and KPIs to track sales effectiveness and profitability

• Education

• Bachelor’s degree in a business-related field

• Experience & Skills

• 10+ years of industrial sales experience with a proven record of meeting and exceeding sales goals
• Demonstrated experience leading and scaling high-performing sales teams
• Strong experience using CRM and sales technology to drive performance and visibility
• Metal roofing or related building products experience strongly preferred
• Strong commercial judgment, negotiation skills, and executive presence
• Ability to influence cross-functional leaders and drive change in a complex organization
• Additional Change Leadership Experience
• Proven experience leading sales organization structure changes, including redesign of roles, territories, and coverage models across inside and outside sales
• Track record of leading sales teams through organizational and compensation transitions while maintaining performance, morale, and talent retention