Vice President of Roofing Operations

Key Responsibilities

• Lead all aspects of roofing operations across multiple states: subcontractor management, pipeline oversight, field quality, and customer experience.
• Recruit, onboard, and manage a high-performing subcontractor network across all operating states; go slowly with each new sub and onboard properly before scaling volume.
• Build internal estimating capability so we set the price and SLA for each job and present it to subs for acceptance — rather than asking subs to quote us.
• Incent Project Coordinators to route volume to newly onboarded subs; track follow-through and stay closely involved until each new sub is a proven performer.
• Drive the organization away from “turnkey” sub arrangements and toward direct, structured relationships where we control scope, pricing, and SLAs.
• Drive rigorous pipeline management — ensure Salesforce is current, jobs are advancing, and blockers are cleared quickly.
• Sit in on Project Coordinator pipeline reviews; listen to why jobs stall and eliminate root causes with better processes.
• Drive accountability to commitments without requiring top-down micromanagement.
• Actively manage Field Managers around a structured daily site review cadence: pre-install reviews, day-of-install visits, and post-install escalation visits.
• Build and maintain a Salesforce dashboard for Field Managers so they start each day knowing exactly which site visits are required.
• Ensure every Field Manager site visit is logged in Salesforce; hold the team to this standard consistently.
• Evaluate current operations and implement scalable SOPs, reporting standards, and quality control frameworks to support growth.
• Collaborate with Project Coordination and Customer Experience teams to support end-to-end operational execution.
• Cookordination with the Solar Division to ensure roofing and solar operations are tightly integrated and customer-facing teams are aligned.
• Manage purchasing and delivery logistics for all roofing materials to support a highly efficient install schedule.
• Ensure compliance with all applicable codes, permitting requirements, and jurisdictional standards across all markets.

Required Qualifications

• Proven track record of managing complex field operations in a high-volume residential service environment — roofing, home improvement, exterior remodeling, HVAC, or similar.
• Demonstrated ability to manage large teams and vendor networks without requiring top-down micromanagement; a self-starter who drives accountability across the organization.
• Strong command of CRM systems; Salesforce experience strongly preferred.
• Proficiency in Excel required.
• Exceptional organizational skills — the ability to track many moving pieces, follow through consistently, and build the systems others rely on to do the same.
• Prowen experience building and enforcing SOPs, process improvements, and operational standards.
• Experience managing subcontractor or vendor networks, including onboarding, performance management, and SLA enforcement.
• Excellent leadership skills with the ability to align field and office teams toward aggressive goals.
• Must be willing to spend significant time in NJ. Ability to travel to other operating markets as needed.