Vice President of Operations & Strategy

About the role

GLAAD is the world’s largest LGBTQ media advocacy organization, accelerating acceptance through fair, accurate, and inclusive representation that drives cultural change. For over 35 years, GLAAD has led a dynamic media force rewriting the script for LGBTQ acceptance, tackling tough issues that shape narratives and provoke dialogue. The organization operates on a breaking-news cycle with high energy and rapid activity, preparing for campaigns that challenge anti-LGBTQ activism and change hearts and minds toward full equality. Staff are expected to actively promote GLAAD’s mission, values, programs, and impact in all professional and personal opportunities.

The VP of Operations and Strategy is a strategic, creative, and organized executive who guides the day-to-day operational and programmatic rhythm of the CMPO’s department. Reporting to the Chief Marketing and Programs Officer, this role bridges executive leadership, marketing operations, and program initiatives, collaborating across Communications, GLAAD Media Institute, Entertainment, Communities of Color, and Research to advance GLAAD’s mission. It is a key leadership support position translating vision into operational action, optimizing execution, and fostering cross-sector collaboration across media, entertainment, and grassroots ecosystems.

Responsibilities

• Partner with the CMPO to build, implement, and track marketing and programmatic strategies that advance GLAAD’s national narrative and strategic plan.
• Drive strategy creation, performance analysis, audience segmentation, and performance improvement solutions to grow marketing impact and KPIs.
• Collaborate with the CCO and department leads to align Communications, Research, and GMI (Training, Consulting, and Research) workstreams into cohesive external programs.
• Translate the CMPO’s vision into clear operational action plans, project timelines, and key performance metrics across teams.
• Facilitate cross-sector collaboration across media and entertainment, linking Hollywood decision-makers, content creators, journalists, and grassroots digital advocates.
• Support deployment of research and data analytics tools—including message testing and AI-driven audience segmentation—to inform campaigns and cultural shift strategies.
• Manage project priority and focus for the CMPO’s strategic initiatives, ensuring resources yield high-ROI mission deliverables.
• Embed a culture of innovation, experimentation, and practical prioritization across marketing and programmatic teams.
• Communicate on behalf of the CMPO across internal teams, external partners, content creators, and media executives to drive alignment and advance key initiatives.
• Support programmatic movement leaders across Education & Training, Entertainment, Communities of Color, and Research to optimize operational efficiency and program reach.
• Provide oversight on special projects, creative studio operations, website strategies, and digital engagement campaigns as directed by the CMPO.

Qualifications

• 8+ years of relevant experience in marketing operations, program management, or strategic leadership roles (corporate and non-profit backgrounds welcome).
• Proven experience in marketing leadership, performance analytics, digital strategy, or audience research.
• Strong expertise in data-driven decision-making, message testing, and campaign optimization.
• Demonstrated superior project management skills with the ability to translate strategic vision into tactical operational plans under tight deadlines.
• Deep knowledge of and passion for LGBTQ advocacy, representation, and GLAAD’s mission.
• Ability to foster cross-sector alignment across media, entertainment, journalism, and grassroots communities.
• Executive-level written and oral communication skills.
• Creative, flexible, and innovative team player who thrives in rapid-response environments.
• Working knowledge of GSuite, Salesforce, data visualization tools, and project management platforms.