Vice President of Operations - Multi-Unit Spa & Wellness

Location: Sacramento, CA (Field-Based) with frequent travel to Hawaii

About The Opportunity

Take full ownership of a multi-state spa portfolio, spanning Hawaii’s resort settings and a fast-growing California wellness franchise, with a genuine path to future ownership for the right long-term fit. Our organization exists to improve the lives of every person we meet. As Vice President of Operations, you’ll provide senior-level leadership and full accountability for the operational, financial, and cultural performance of our spa businesses across Hawaii and California, working directly with teams to build a service culture grounded in results, enthusiasm, accountability, connection, and honesty.

Responsibilities

• Grow and scale our client's membership-based franchise business in the Sacramento market: marketing, sales, retention, pricing strategy, and member experience
• Own full profit and loss performance across the California franchise division and the Hawaii resort spa division
• Lead daily operations, financial results, and team culture with regular on-site presence and frequent travel between markets
• Recruit, coach, and mentor site leaders, building bench strength and succession depth across both divisions
• Build and refine SOPs and training programs that hold up consistently across multiple locations and two different business models
• Build revenue through marketing, service offerings, membership growth, and standout guest and team experiences

Requirements

What We Need (MUST HAVE)

• Proven experience operating and growing a membership-based business model (franchise or membership-driven service business) — this is a membership-growth role first, not a general resort or hotel management role
• 7+ years of multi-unit operations leadership experience
• Demonstrated success owning full profit and loss responsibility, including true bottom-line cost management (labor, inventory, facilities, benefits allocation)
• Ability and willingness to travel frequently between Hawaii and California
• Comfort operating two distinct business models at once: membership/franchise as the primary focus, resort/hospitality spa as a secondary responsibility

Nice to Have

• Experience in resort or hotel spa operations specifically (a plus, not required)
• Broader wellness, fitness, or hospitality industry background
• A people-first leadership style, comfortable with direct feedback and hands-on coaching
• Experience building or scaling operations ahead of a company's growth curve

Benefits

• Healthcare and 401k benefits, varying by location
• Paid time off starting at 10 days and increasing over time
• Structured path to future ownership for the right long-term fit
• Some relocation assistance may be considered for the right candidate

Pay

$150,000 base salary plus a performance incentive of up to $30,000, for a total target package of $180,000, with no cap on upside for strong performance.

Schedule

Full-Time | Regular on-site presence required with frequent multi-state travel between Hawaii and California.