Vice President of Marketing (DocUpdate)

Core Responsibilities

• Define and evolve the DocUpdate brand as the company scales
• Build a culturally relevant healthcare brand clinicians genuinely want to be associated with
• Shape messaging across every touchpoint while preserving trust and clinical credibility
• Ensure the brand consistently reflects our physician-first identity and voice
• Translate complex healthcare workflows into clear, compelling storytelling
• Build a strong physician founder brand and turn us into one of the most influential physician-founder voices in healthcare
• Create a scalable content engine around founder insights, physician advocacy, innovation, and access to care
• Help position DocUpdate as the trusted voice connecting clinicians, industry, and patient access
• Own clinician acquisition strategy across paid, organic, partnerships, referrals, and lifecycle marketing
• Work with team to scale physician acquisition efficiently while maintaining brand quality and trust
• Provide ideas for experimentation across channels including Meta, LinkedIn, Google, creator partnerships, podcasts, newsletters, events, and emerging platforms
• Support full-funnel growth systems with strong attribution and performance analytics
• Drive app downloads, clinician verification, activation, and retention
• Expand and strengthen the DocUpdate physician community and advisory network
• Create programs that increase engagement, loyalty, referrals, and clinician advocacy
• Develop meaningful clinician experiences online and in-person
• Build community initiatives that feel premium, valuable, and relationship-driven — not transactional
• Help physicians feel connected to each other, not just to the product
• Own DocUpdate’s event strategy across conferences, dinners, summits, pop-ups, roundtables, and physician experiences
• Create healthcare experiences people genuinely want to attend
• Elevate DocUpdate’s physical presence at conferences and industry gatherings
• Build experiences that strengthen community, trust, and word-of-mouth growth
• Lead content strategy across video, social, editorial, email, podcasts, physician stories, and campaigns
• Build highly shareable content clinicians actually engage with
• Oversee creative direction and maintain exceptional brand standards
• Create campaigns that feel modern, intelligent, human, and clinically grounded
• Create viral product launches and moments that earn attention organically
• Recruit and lead a high-performing modern marketing team
• Build a culture of creativity, speed, accountability, and taste
• Partner closely with product, partnerships, operations, and leadership
• Bring structure and prioritization to a fast-moving organization

Required Experience

• 7+ years in marketing, brand, growth, or community leadership
• Experience building culturally relevant brands with passionate communities
• Proven success leading multi-channel acquisition and growth
• Strong background across:
• Paid media
• Organic social
• Influencer strategy
• Community building
• Lifecycle marketing
• Content strategy
• Experiential/events
• Product launches
• Experience scaling consumer, membership, creator-led, or community-driven brands
• Exceptional communication and storytelling instincts
• Strong creative judgment and brand taste
• Analytical enough to understand performance metrics without becoming purely performance-driven

Bonus Points

• Experience marketing to physicians or highly credentialed professional audiences

Who You Are

• Extremely detail-oriented
• Creative and commercially minded
• Obsessed with brand
• Strong operator who can execute as well as strategize
• Personable and relationship-driven
• Comfortable moving fast without sacrificing quality
• Naturally curious about healthcare, culture, technology, and human behavior
• Able to balance aspiration with credibility
• A strong communicator in every setting, from decks to physician dinners to social copy

Base Salary Range

The base salary range for this role is $170,000 - $210,000.

Benefits

• Healthcare: Medical, dental, and vision coverage for you and your dependents + on-demand healthcare concierge
• HSA, FSA & DCFSA: Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA (if enrolled in a high-deductible plan)
• Coverage & Protection: 100% paid short- and long-term disability, plus life and AD&D insurance
• Flexible Time Off: Take the time you need with a flexible vacation policy — recharge your batteries your way
• Parental Leave: Paid parental leave to spend time with your newborn, adopted, or foster child (available after 6 months)
• Your Work, Your Way: If you’re close to an office, we encourage spending some time in-person to collaborate and connect. If not, remote is always an option.
• Home Office Setup: We’ll ship you the gear you need to create a comfortable workspace at home.
• 401(k): Save for your future with tax advantages (and company match!)

Important Notice

To protect candidates, please note that all communication from our team will come directly from an @impiricus.com email address. We do not engage third party recruiters to schedule interviews for this role. If you receive outreach from anyone outside of our domain claiming to represent Impiricus, please disregard and let us know by forwarding the message to careers@impiricus.com