Vice President of Hotel Commercial Strategy (Las Vegas)

Key Responsibilities

• Serve as the single point of accountability for hotel demand performance, with daily focus on occupancy, booking pace, and forward-looking gaps.
• Maintain constant awareness of near-term, mid-term, and long-term demand needs.
• Identify demand risks early and establish clear activation plans to close gaps.
• Partner closely with Hotel Revenue Management to translate pricing and inventory strategy into coordinated demand activation plans.
• Align on pace targets, risk periods, and timing while respecting Revenue Management’s sole authority over pricing, forecasting, and inventory decisions.
• Act as the connective leader between pricing decisions and market-facing response.

Revenue Management Partnership

• Partner closely with Hotel Revenue Management to translate pricing and inventory strategy into coordinated demand activation plans.
• Align on pace targets, risk periods, and timing while respecting Revenue Management’s sole authority over pricing, forecasting, and inventory decisions.
• Act as the connective leader between pricing decisions and market-facing response.

Channel Strategy & Demand Activation

• Own the strategy for how and when hotel demand channels are activated, including:
• Direct brand and booking channels
• Loyalty and targeted segments
• Paid media and digital acquisition
• Packaging, partnerships, and experiential demand drivers
• On-property and destination-led demand contributors
• Determine the optimal channel mix and sequencing based on timing, need state, and market conditions.
• Balance speed, efficiency, and demand quality in all activation decisions.

Demand Levers & Optimization

• Decide which demand levers to pull to stimulate bookings based on booking pace and occupancy performance.
• Activate offers, messaging pressure, media shifts, partnerships, or packaging as appropriate.
• Ensure levers are deployed intentionally — and retired when no longer needed.

Marketing & Execution Alignment

• Instruct Marketing teams toward hotel fill priorities, ensuring execution plans support demand needs.
• Partner with brand, creative, loyalty, media, and property teams for rapid and effective activation.
• Eliminate silos between teams influencing visitation and those selling hotel rooms.

Performance Management & Insights

• Monitor occupancy, pace vs. forecast, channel mix, and revenue outcomes daily and weekly.
• Use insights to refine demand strategy and improve responsiveness.
• Hold teams accountable to performance outcomes, not activity.

Leadership & Organizational Influence

• Act as the voice of hotel demand urgency across the organization.
• Influence without direct ownership of all execution teams through clarity, data, and commercial judgment.
• Elevate organizational understanding of how demand is created — not just priced.

Qualifications

• Bachelor’s degree in Business, Marketing, Hospitality Management, Finance, or a related field required.
• Advanced degree (MBA or equivalent) preferred, particularly in Strategy, Finance, or General Management.
• 10+ years of experience in hotel marketing, demand generation, commercial strategy, or distribution-adjacent leadership.
• Deep understanding of hotel demand dynamics and channel economics.
• Proven ability to lead cross-functional strategy without pricing authority.
• Strong commercial judgment and comfort operating with daily urgency.

Additional Requirements

• Executive presence and ability to influence senior stakeholders.
• Demonstrated ability to lead across multiple properties and teams.
• Willingness to travel as business needs require.
• Ability to manage multiple priorities in a fast-paced hospitality environment.
• Commitment to ethical leadership and compliance excellence.
• Must be 21+.

About Us

At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”.