Vice President of Growth
for section headings: e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. But we can use other headings if they match content? The instruction: use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It suggests we should use those exact headings when applicable, but we can also use other headings? It says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely they want us to use those headings for sections. But we have content like Position Overview, Responsibilities, Qualifications, Education Requirements, Travel Requirements, Compensation (Salary), Benefits, About JEM Wellness Brands. We could map: Position Overview -> About the role. Responsibilities -> Responsibilities. Qualifications -> Qualifications. Education Requirements -> maybe Requirements? But they said Requirements heading could be used for qualifications? Actually they listed Requirements as an example heading. Could use Requirements for education/qualifications combined? But we have separate Qualifications and Education Requirements. Could combine under Qualifications? Might be better to keep Qualifications heading and include education within that section. Travel Requirements -> Schedule? Not exactly. Travel is not schedule. Could we make a Schedule section? Not present. Travel requirements could be under a heading like "Travel" but not in list. The instruction says use those headings for section headings, but not limited to only those? It says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely they want us to use those headings when we have those sections. If we don't have a section, we shouldn't create it. So we need to decide which of those we have: About the role (Position Overview), Responsibilities, Qualifications (we have), Benefits, Pay (Compensation), Schedule (we don't have schedule, we have travel but not schedule). Could we treat Travel Requirements as Schedule? Not appropriate. Better to omit Schedule section.
We also have About JEM Wellness Brands - could be "About the company" but not in list. Could we omit? It's substantive. Could we put under About the role? No. Could we create a heading "About JEM Wellness Brands" as h3 even though not in list? The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but suggests we should use those for standard sections. However, we could still use h3 for any heading; the examples are just examples. Safer to use h3 for all section headings we need.
Thus produce:
About the role
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely they want us to use those headings for sections. But we have content like Position Overview, Responsibilities, Qualifications, Education Requirements, Travel Requirements, Compensation (Salary), Benefits, About JEM Wellness Brands. We could map: Position Overview -> About the role. Responsibilities -> Responsibilities. Qualifications -> Qualifications. Education Requirements -> maybe Requirements? But they said Requirements heading could be used for qualifications? Actually they listed Requirements as an example heading. Could use Requirements for education/qualifications combined? But we have separate Qualifications and Education Requirements. Could combine under Qualifications? Might be better to keep Qualifications heading and include education within that section. Travel Requirements -> Schedule? Not exactly. Travel is not schedule. Could we make a Schedule section? Not present. Travel requirements could be under a heading like "Travel" but not in list. The instruction says use those headings for section headings, but not limited to only those? It says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely they want us to use those headings when we have those sections. If we don't have a section, we shouldn't create it. So we need to decide which of those we have: About the role (Position Overview), Responsibilities, Qualifications (we have), Benefits, Pay (Compensation), Schedule (we don't have schedule, we have travel but not schedule). Could we treat Travel Requirements as Schedule? Not appropriate. Better to omit Schedule section.
We also have About JEM Wellness Brands - could be "About the company" but not in list. Could we omit? It's substantive. Could we put under About the role? No. Could we create a heading "About JEM Wellness Brands" as h3 even though not in list? The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but suggests we should use those for standard sections. However, we could still use h3 for any heading; the examples are just examples. Safer to use h3 for all section headings we need.
Thus produce:
About the role
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but suggests we should use those for standard sections. However, we could still use h3 for any heading; the examples are just examples. Safer to use h3 for all section headings we need.
Thus produce:
About the role
Position Overview ...
Responsibilities
- ... each responsibility as li
Qualifications
... combine qualifications and education requirements?
Could include education within qualifications. But we have separate Education Requirements bullet: Bachelor's degree ... Master's preferred ... HS Diploma or GED Required. We can include that in qualifications paragraph.Benefits
- ... benefits
Pay
$140,000 - $160,000 per year Performance based annual bonus
We might also include Travel Requirements as a separate section maybe "Travel". Not in list but we could still use h3 Travel. But instruction says prefer few substantive sections over many thin ones. Travel is substantive. Could include under Qualifications? Not ideal. Could add a section "Travel". Use h3 Travel. We must not include boilerplate: EEO, visa sponsorship, etc. Also remove "Additional Requirements & Equal Opportunity Statement". Also remove "Powered by". Also remove "All employees at JEM Wellness Brands must be 18 years of age or older." Might be considered a requirement but it's generic; could keep? It's not EEO. I'd keep it as a short p under Qualifications maybe. We need to preserve all substantive information. So we must include location preference, reporting to COO, etc. That is in the intro. Should we include that in About the role? Yes. Let's extract: - Job title: VICE PRESIDENT OF GROWTH (not to repeat as heading) - Full-Time Exempt - Reports to: Chief Operating Officer - Location: Candidates located in Northern California, the Milwaukee metropolitan area, or the Chicago metropolitan area are strongly preferred. However, exceptional candidates in other locations may be considered based on experience and qualifications. - Overview paragraph: "We’re looking for an experienced Vice President of Growth to help lead the next stage of our expansion! This role is offered by JEM Wellness Brands, the proud franchise operator of Crunch Fitness, the “No Judgment Gym” known for fun, effective workouts. Crunch ranks #1 in fitness and #32 overall on Entrepreneur’s Franchise 500 (2025), with 3M members, 500+ locations, and its new Crunch 3.0 gym design. JEM is growing fast and committed to your future. Since 2022, we are currently at 16 clubs in 4 states (Virginia, Wisconsin, Illinois and California) and set a goal to open 75 new gyms by 2032." - Position Overview paragraph (the one after that): "The Vice President of Growth is a strategic and results-driven leader responsible for driving revenue growth, operational excellence, and scalable business expansion across the organization. This role oversees the Growth Department, including sales, new gym opening operations, corporate sales, and retail performance, while leading key strategic initiatives that support the company’s continued growth. As a member of the leadership team, the VP of Growth develops and executes growth strategies, builds high-performing teams, and implements systems and processes that enhance operational efficiency without compromising the company’s culture or member experience. The ideal candidate is an influential leader with a proven ability to deliver results in a fast-paced, multi-unit environment and successfully navigate evolving business priorities." Then Responsibilities list (multiple bullet points). We'll capture each. Then Qualifications list (multiple bullet points). Then Preferred Qualifications list (multiple bullet points). Then Education Requirements: Bachelor's degree ... Master's degree preferred. HS Diploma or GED Required. Then Travel Requirements paragraph. Then Compensation (Salary) line. Then Benefits list. Then About JEM Wellness Brands paragraph. We must not repeat job title as heading. We must not include Job ID/requisition numbers. We must not include application instructions. We must not include EEO etc. Now produce HTML. We'll structure:About the role
Full-Time Exempt. Reports to: Chief Operating Officer. Candidates located in Northern California, the Milwaukee metropolitan area, or the Chicago metropolitan area are strongly preferred. However, exceptional candidates in other locations may be considered based on experience and qualifications. We’re looking for an experienced Vice President of Growth to help lead the next stage of our expansion! This role is offered by JEM Wellness Brands, the proud franchise operator of Crunch Fitness, the “No Judgment Gym” known for fun, effective workouts. Crunch ranks #1 in fitness and #32 overall on Entrepreneur’s Franchise 500 (2025), with 3M members, 500+ locations, and its new Crunch 3.0 gym design. JEM is growing fast and committed to your future. Since 2022, we are currently at 16 clubs in 4 states (Virginia, Wisconsin, Illinois and California) and set a goal to open 75 new gyms by 2032. The Vice President of Growth is a strategic and results-driven leader responsible for driving revenue growth, operational excellence, and scalable business expansion across the organization. This role oversees the Growth Department, including sales, new gym opening operations, corporate sales, and retail performance, while leading key strategic initiatives that support the company’s continued growth. As a member of the leadership team, the VP of Growth develops and executes growth strategies, builds high-performing teams, and implements systems and processes that enhance operational efficiency without compromising the company’s culture or member experience. The ideal candidate is an influential leader with a proven ability to deliver results in a fast-paced, multi-unit environment and successfully navigate evolving business priorities.
Responsibilities
- Strategic Growth & Business Expansion: Develop and execute growth strategies that drive revenue, market expansion, and long-term business success. Support acquisitions, integrations, and market expansion initiatives to facilitate scalable organizational growth. Lead special projects and strategic initiatives that support evolving business needs and growth opportunities. Identify and capitalize on opportunities to increase revenue, improve execution, and accelerate sustainable growth. Serve as a key member of the leadership team, providing strategic insights and recommendations to achieve company objectives.
- New Gym Openings & Operational Performance: Lead all aspects of new gym openings, from pre-sale planning through the first 12 months of operation. Oversee the New Gym Opening team, ensuring each location achieves membership, revenue, and operational performance goals. Establish and monitor key performance indicators (KPIs) to evaluate new club success and drive continuous improvement. Implement scalable operational processes and best practices to support future growth.
- Corporate Sales & Retail Leadership: Build, develop, and lead the Corporate Sales function, creating strategic partnerships that increase memberships, revenue, and brand awareness. Oversee the company’s retail strategy, execution, and performance, ensuring alignment with revenue and member experience goals. Evaluate sales performance and implement strategies that maximize growth across corporate and retail channels.
- Cross-Functional Leadership & Execution: Partner closely with Operations, Fitness, Marketing, People, and Finance teams to align growth initiatives and business priorities. Create scalable processes, performance scorecards, reporting structures, and accountability systems that support organizational success. Analyze business performance, market trends, and operational data to inform decision-making and optimize results.
- People Leadership & Culture: Recruit, develop, and retain high-performing teams across the Growth function. Coach and mentor leaders to foster accountability, engagement, and professional growth. Promote a collaborative, results-oriented culture focused on continuous improvement and operational excellence. Ensure business growth is achieved while preserving the company’s people-first culture and delivering an exceptional member experience.
- Financial & Resource Management: Oversee departmental budgets, resources, and investments to maximize return on growth initiatives. Ensure efficient allocation of personnel, tools, and resources to support