Vice President of Growth

We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. No Job ID etc. Remove boilerplate. We need to parse the posting. Content: - Intro paragraph: "At Feeld, we are creating a world..." etc. That's about the role? Could be "About the role". We'll put that as prose under About the role. - Then bullet list of responsibilities: "What you will do:" followed by list items (Define and lead..., Own..., Build..., Audit..., Design..., Develop..., Drive..., Establish..., Build..., Champion...). Those are responsibilities. - Then "About you:" list of requirements/qualifications/skills: bullet points: 10+ years..., Deep experience..., Fluent..., Entrepreneurial..., Comfortable..., Strong expertise..., Excellent communicator... These are qualifications/skills. Could separate into Requirements and Skills? The instruction: Use sections for About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide where each piece goes. Usually Requirements = years of experience, deep experience, etc. Qualifications maybe similar. Skills maybe specific abilities like analytical, communication, etc. But we can combine. However we must not required to use all sections; only those with real content. We have Benefits: list under "Compensation and perks:" includes Flexible working hours, Unlimited paid time off, Fully remote working situation, Home office budget, Learning & development budget, On demand therapy sessions..., In-person meet ups. Also mention Baseline Freedom Salary of £60,000 GBP per year for any role that indexes below £60,000 GBP per year. Also compensation range: $210,000 - $290,000 USD. That's Pay. Schedule: Not explicitly mentioned; maybe flexible working hours indicates schedule flexibility. Could put under Benefits or Schedule. The instruction: include Schedule section only if posting actually states them. It mentions "Flexible working hours" which is schedule. So we could create a Schedule section with "Flexible working hours". However also remote work is location, not schedule. We'll put flexible hours under Schedule. We also have "About us" and culture etc. That's not required sections; we could put under About the role? Might be extra but we should preserve all substantive information. The About us section is substantive; we could include as part of About the role or maybe a separate section like "About the company". But not in allowed headings. The allowed headings list does not include About the company. We could incorporate that info into About the role section as prose. That's okay. We must not include boilerplate like EEO, legal, cookie, navigation, application instructions. The posting includes interview process details, which is application instructions? It says "Our interview process:" etc. That's basically application instructions; we should remove that. Also "To find out more about Feeld, download our app..." is also maybe boilerplate; remove. Also "Compensation and perks:" we keep as Benefits and Pay. We need to ensure we don't include placeholder text like "varies", "TBD". The compensation range is given; we can include Pay section with that range. Also Baseline Freedom Salary is a benefit? Could be part of Pay or Benefits. We'll include in Benefits maybe. Now craft HTML. Structure:

About the role

At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves. We are building an inclusive, human-centered product and are looking for a VP of Growth to become part of our remote team and our mission to elevate the human experience of sexuality and relationships. We’re looking for a seasoned, full-stack growth leader to own and evolve our growth engine across performance marketing, lifecycle, and CRM. This role is not about optimizing channels in isolation or chasing short-term gains. It’s about building a sustainable, compounding growth system—one that deepens the strength of our network, sharpens our brand, and creates meaningful long-term value. You’re a seasoned leader in driving growth in complex consumer environments, with a track record of scaling responsibly. You’re highly analytical, but not led by data alone. You combine rigor with intuition, curiosity, and a strong sensitivity to brand and member experience. You will operate at the intersection of marketing, product, and data, connecting acquisition, activation, engagement, and retention into a cohesive system. You think in loops, not funnels. You care as much about how we grow as how fast we grow.

Then Responsibilities:

Responsibilities

• Define and lead the growth strategy across performance marketing and lifecycle, ensuring values-aligned member acquisition to support the long-term health and integrity of the Feeld experience at scale
• Own the performance marketing ecosystem end-to-end: channel strategy, account structure, budget allocation, and scaling frameworks
• Build and drive a rigorous experimentation roadmap, establishing a culture of testing across channels, creative, messaging, and lifecycle journeys
• Audit and evolve existing channels, identifying inefficiencies and opportunities, while incubating and scaling new channels through structured testing
• Design and integrate lifecycle and performance systems, ensuring seamless handoffs between acquisition, activation, retention, and re-engagement
• Develop a product-led growth lens, partnering closely with Product to unlock growth through onboarding, engagement loops, and core member experiences
• Drive referral and network effects initiatives, creating programs that compound growth through user advocacy and community dynamics
• Establish clear measurement frameworks, balancing incrementality, LTV, and payback with broader signals of network health and brand strength
• Build and lead a high-performing growth team, spanning performance, lifecycle, and analytics, while fostering cross-functional collaboration
• Champion the brand within growth, ensuring all acquisition and lifecycle efforts reinforce—not erode—the brand and member experience

Then Requirements (maybe years of experience, deep experience, etc.):

Requirements

• 10+ years of experience in growth leadership, with a proven track record of scaling consumer businesses across performance marketing and lifecycle
• Deep experience in DTC and/or subscription models, with a strong understanding of LTV, retention dynamics, and unit economics; marketplace or social experience a significant plus
• Fluent across multiple altitudes—able to move seamlessly from high-level strategy and planning to hands-on execution and problem-solving
• Entrepreneurial and highly resourceful, with a scrappy, can-do mindset and a bias toward action in fast-moving environments
• Comfortable with ambiguity, with the ability to create structure, clarity, and momentum in undefined or evolving problem spaces
• Strong expertise in attribution and incrementality, with a nuanced understanding of measurement limitations and how to make decisions despite them
• Excellent communicator and cross-functional leader, able to align teams across marketing, product, and data while advocating for both growth and brand integrity

Qualifications maybe similar; but we could skip Qualifications if we think it's redundant. However we have to decide: The posting includes "About you:" which is qualifications/skills. We could split into Requirements (experience) and Skills (abilities). But we already put many skill-like items in Requirements. Could create a Skills section for things like "Highly analytical, combines rigor with intuition, curiosity, strong sensitivity to brand and member experience" etc. But those are already in the intro paragraph. Might be okay to not have Qualifications section. But we need to follow instruction: Use sections only when posting has real specific content. We have content for Requirements (the bullet list). We could also have Skills (maybe separate bullet list for specific skills like "analytical, intuition, curiosity, brand sensitivity"). However the bullet list already includes communication, etc. Might be okay to have only Requirements. Benefits:

Benefits

• Flexible working hours
• Unlimited paid time off
• Fully remote working situation
• Home office budget
• Learning & development budget
• On‑demand therapy sessions and mental health support via Spill
• In‑person meet‑ups
• Baseline Freedom Salary of £60,000 GBP per year for any role that indexes below £60,000 GBP per year

Pay:

Pay

Estimated total cash compensation for this role ranges from $210,000 to $290,000 USD, varying by geographic location.

Schedule:

Schedule

Flexible working hours (as noted in benefits).

But we already listed flexible hours in Benefits; maybe we should not duplicate. Could put Schedule section with "Flexible working hours" and remove from Benefits? But Benefits already includes flexible working hours; we could keep it there and not have Schedule. However instruction: include Schedule section only if posting actually states them. It does state flexible working hours, which is schedule. So we could have Schedule section with that detail, and we could keep Benefits without flexible hours to avoid duplication. Let's decide: Keep Benefits without flexible hours, and Schedule section with flexible hours. Thus Benefits list: Unlimited paid time off, Fully remote working situation, Home office budget, Learning & development budget, On‑demand therapy sessions..., In‑person meet‑ups, Baseline Freedom Salary. Schedule: Flexible working hours. Now ensure we didn't include any boilerplate like interview process, app download, etc. Check for any leftover: The "About us" section we incorporated into About the role paragraph? We added some of that? Actually we didn't include About us content. We need to preserve all substantive information. The About us paragraph includes: "Feeld is an independent, experimental and fully remote organisation reshaping the dialogue on dating and sexuality. The company was founded in 2014 and has evolved since to become the open, distributed structure it is now. We have a naturally agile and fluid culture. The whole team is fully remote, which means you work where and when helps you perform at your best. We regard autonomy highly and treat our organisation as a product – we iterate, improve and test things internally to see what works best for everyone. Our culture:We believe in creating a safe work environment through humanity, fluidity, safety, transparency and progressiveness. When hiring, we look for culture add rather than culture fit.Because we are a fully remote team, it’s especially important that we create an environment where our colleagues feel included and connected as humans. Diversity, equity, inclusion and belonging at Feeld:Feeld promotes open-mindedness, inclusion, diversity and kindness, both in the world and among our own workforce. We encourage and welcome applications from people with a history of marginalisation, whether because of race, gender expression or identity, sexual orientation, neurodivergence, national origin, disability (seen or unseen) or any confluence of intersectional identities. Our goal is a barrier-free application process and working environment. If you require further details or assistance or have any questions about this process, please let us know at hr@feeld.co." We need to preserve that. Where to put? Could be part of About the role (maybe as a second paragraph). Or we could create a section "About the company" but not allowed. So we incorporate into About the role after the initial paragraph. Thus About the role will have two paragraphs: first about role mission, second about company details. Make sure not to include the line about contacting hr@feeld.co for assistance (that's maybe contact info; could be considered boilerplate? It's contact for accommodation; might be considered part of EEO? It's not exactly EEO but it's a contact for assistance. Might be considered part of application instructions? It's about accommodation request; could be considered part of process