Vice President of Digital Strategy

About the Role

A strategic and inspirational leader to serve as Vice President of Digital Strategy, guiding the vision, performance, and evolution of multiple digital teams and disciplines across the agency. The ideal candidate combines deep cross-channel expertise with a passion for delivering measurable results and fluency in how AI, data, and marketing strategy intersect to create competitive advantage for clients and the agency.

Responsibilities

• Lead, mentor, and manage multiple functional digital teams, ensuring they meet performance goals and evolve alongside client and agency needs.
• Oversee team staffing and structure, balancing current workload with future growth and scaling strategies.
• Champion professional development, team collaboration, and innovation to build a high-performing, future-ready department.
• Manage through change with confidence, inspiring alignment around a shared vision for the future of digital strategy and activation.
• Serve as a senior strategic advisor to major clients, helping them navigate complexity, define digital transformation strategies, and unlock performance gains.
• Translate evolving client needs into actionable strategy roadmaps that leverage the full spectrum of digital channels and solutions.
• Represent the agency in high-stakes conversations with marketing executives, providing thought leadership and strategic foresight.
• Embed AI and data-driven thinking into digital strategy development, communication, and execution.
• Stay ahead of marketing and martech trends, applying emerging tools like generative AI and automation to create smarter, faster, more personalized strategies.
• Partner with internal teams to evolve and promote AI-enhanced solutions for client-facing engagements and internal operations.
• Guide the organization in building AI fluency, helping teams and clients understand real-world applications of intelligent tools in performance marketing.
• Monitor and report on departmental KPIs, including resource utilization, team allocation, profitability, and skill development.
• Build scalable workflows and processes to improve efficiency, quality, and repeatability of strategic outputs.
• Collaborate with cross-functional leaders to ensure consistent execution across disciplines regardless of budget size, client maturity, or project complexity.
• Continuously improve operational practices to meet performance expectations while remaining agile and cost-effective.
• Contribute to the agency's growth goals by participating in the pitch and proposal process as a senior strategic lead.
• Partner with account and sales teams to identify, shape, and close new opportunities through strong value articulation and consultative salesmanship.
• Bring a visionary perspective to positioning, working with agency leadership to develop and refine the digital value proposition and go-to-market approach.
• Build strategies to maintain competitiveness by forecasting digital trends, monitoring competitor activity, and evolving the strategic offering.

Qualifications

• 10+ years of experience in digital marketing strategy and team leadership within an agency or consulting environment, including performance reviews and growth development.
• Adaptable to staffing changes, including the use of supplemental or contract talent, and committed to building teams effectively to meet project and business needs.
• Exceptional leadership skills with the ability to move and inspire a cross-functional group toward a unified direction and common vision.
• Strong command of cross-channel marketing (paid media, paid social, content, data, CX, SEO, GEO, CRO) and how to integrate them into unified strategies.
• Critical, creative, and strategic thinker with a proven ability to drive new business opportunities for an agency.
• Ability to identify cross-sell and upsell opportunities by partnering with account and sales teams and articulating value to prospective clients.
• Ability to translate data into actionable and digestible insights and strategies for clients.
• Ability to manage and shift competing priorities and handle challenging situations with composure while adding value.
• Exceptional presentation skills with the ability to use AI and data to articulate complex strategies to audiences of varying marketing knowledge.
• Excels at building and retaining relationships with internal and external stakeholders and negotiating mutually beneficial ideas and strategies.
• Excellent written and oral communication skills, particularly in articulating compelling digital activation and strategy narratives.