Vice President, Digital Strategy & Growth

About the role

The VP, Digital Strategy & Growth is responsible for defining and leading Glossier’s enterprise-wide digital growth strategy across owned, earned, and paid digital channels. This leader will shape how digital capabilities, customer experiences, and emerging commerce opportunities drive long-term business growth, customer acquisition, retention, and brand relevance.

Responsibilities

• Define and lead Glossier’s long-term digital strategy, ensuring alignment with company growth objectives, customer priorities, and brand ambitions
• Develop a cohesive vision for how customers discover, engage with, and purchase from Glossier across all digital touchpoints and channels
• Identify and evaluate emerging digital commerce opportunities, technologies, platforms, and consumer behaviors that can unlock future growth and competitive advantage
• Establish enterprise-wide digital growth priorities and investment frameworks, partnering with executive leadership to determine resource allocation and strategic initiatives
• Lead the evolution of Glossier’s omnichannel customer experience strategy, ensuring a connected experience across Retail, Wholesale, Digital Commerce, Social Commerce, Customer Experience, and Loyalty touchpoints
• Partner with Technology leadership to define the digital capability roadmap, including platform modernization, customer data strategy, personalization capabilities, and future-state digital infrastructure
• Champion customer-centric decision making across the organization by leveraging customer insights, behavioral data, and market trends to inform strategic priorities
• Serve as the executive sponsor for digital transformation initiatives that improve organizational effectiveness, customer engagement, and commercial performance
• Partner with Brand Marketing and Creative leadership to ensure digital innovation supports and enhances Glossier’s brand positioning while driving measurable business impact
• Develop executive-level reporting and performance frameworks that provide visibility into the health, effectiveness, and growth potential of the broader digital ecosystem
• Build strong cross-functional partnerships across Commercial, Brand, Retail, Wholesale, Technology, Finance, and Operations to ensure alignment on strategic priorities and execution
• Lead, mentor, and develop a high-performing digital leadership team while fostering a culture of innovation, experimentation, and continuous improvement
• Represent the voice of digital within the executive leadership team, ensuring digital opportunities and risks are incorporated into broader business planning and decision making
• Create and execute a comprehensive digital strategy that drives business growth, customer acquisition, retention, and brand relevance

Requirements

• 15+ years of leadership experience across digital, commerce, marketing, customer experience, or related functions within beauty, retail, consumer products, or high-growth consumer brands
• Proven track record of developing and executing enterprise-level digital growth strategies that drive meaningful business impact
• Experience leading large-scale digital transformation, omnichannel customer experience, or digital capability-building initiatives
• Strong commercial and financial acumen with the ability to evaluate growth opportunities, investment decisions, and long-term business outcomes
• Demonstrated success leading senior teams and developing high-performing leaders across multiple disciplines
• Deep understanding of evolving digital ecosystems, including commerce, marketplaces, social platforms, customer engagement technologies, data strategy, personalization, and emerging technologies
• Strong executive presence with the ability to influence and align stakeholders across all levels of an organization
• Exceptional strategic thinking and problem-solving skills, with the ability to connect customer insights, market trends, and business objectives into actionable plans
• Proven ability to operate effectively in highly cross-functional environments and drive alignment across diverse stakeholder groups

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred

Skills

• Strategic thinking and problem-solving skills
• Customer-centric approach
• Leadership and team management
• Financial acumen
• Executive presence
• Ability to influence and align stakeholders
• Understanding of digital ecosystems and emerging technologies

Benefits

Full-time positions are also eligible for a competitive compensation and benefits package that include medical health insurance, 401K, equity in the form of Restricted Stock Units, Paid Time Off, Short Term and Long Term Disability leave, and a range of other benefits.

Pay

The estimated annual pay range for this role is $235,000 - $305,000.

Schedule

Not specified