Vice President Marketing Strategy Lead-Becoming a Customer

About the role

Step into the role of Campaign Management Lead for Checking & Savings Marketplaces, where your vision and leadership will shape impactful marketing strategies. Your work will directly influence how customers discover and choose our deposit products, fueling growth and engagement. As a Vice President on the Digital Shopping team, you will work closely with internal and external partners to bring creative campaigns to life across our public and authenticated checking marketplaces.

Responsibilities

• Develop and execute the vision for deposit marketplace experiences, focusing on both public and authenticated environments.
• Lead end-to-end campaign management for checking product marketplaces, optimizing for growth and customer engagement.
• Collaborate with cross-functional teams—including product, analytics, technology, and compliance—to align on objectives and deliver best-in-class experiences.
• Analyze performance data to identify opportunities for optimization and innovation.
• Ensure compliance with regulatory requirements and internal policies across all campaigns and experiences.
• Monitor industry trends and the competitive landscape to inform strategy and maintain a leadership position in digital banking.
• Champion a customer-centric approach, ensuring all initiatives enhance the customer journey.
• Manage multiple initiatives simultaneously, delivering results within tight deadlines.

Requirements

• Bachelor's degree in marketing, advertising, analytics, finance, or a related field.
• 7+ years of experience in digital marketing or campaign management, preferably in financial services.
• Proven track record of leading marketplace or product marketing initiatives.
• Strong analytical, problem-solving, and strategic planning skills.
• Experience with digital product launches and campaign optimization.
• Able to manage multiple projects and deliver results in a fast-paced environment.
• Skilled at building and maintaining strong partnerships across cross-functional teams.
• Excellent written and verbal communication skills, including executive-level presentation abilities.

Skills

• Strong analytical, problem-solving, and strategic planning skills.
• Experience with digital product launches and campaign optimization.
• Able to manage multiple projects and deliver results in a fast-paced environment.
• Skilled at building and maintaining strong partnerships across cross-functional teams.
• Excellent written and verbal communication skills, including executive-level presentation abilities.

About Us

We are a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation. Equal Opportunity Employer/Disability/Veterans