Vice President, Marketing - Revelyst Golf Technology

Job Description Revelyst is seeking a dynamic, results-oriented Vice President of Marketing to lead the strategic and operational marketing efforts for its Golf Technology platform, including category-leading brands Foresight Sports ,Bushnell Golf, GolfLogix. This executive will be responsible for defining and executing a unified marketing strategy across hardware and software offerings, accelerating direct-to-consumer (D2C) growth, expanding lead generation, and strengthening brand equity across global markets. The Vice President will lead all aspects of performance marketing, digital commerce, demand generation, and brand marketing, while partnering closely with Sales, Customer Support, and Custom Build teams to drive revenue and customer satisfaction. This role requires a seasoned marketing leader with deep golf industry expertise, strong commercial acumen, and a proven track record of building high-performing, integrated marketing organizations in technology-enabled consumer businesses. This position reports to the President and General Manager of Revelyst Golf Technology and is based out of Carlsbad, CA. As the Vice President of Marketing, you will have an opportunity to: Strategic Leadership Develop and execute comprehensive brand and marketing strategies aligned with business goals.Serve as a key member of the Precision Sports & Technology leadership team, contributing to overall platform strategy and execution.Hold brand and performance together: build the brand salience that puts RGT’s brands at the front of the golfer’s mind while running efficient, accountable demand generation Performance Marketing & Demand Generation Lead all aspects of performance marketing, including paid media, SEO/SEM, affiliate, and conversion optimizationBuild scalable lead generation engines for both consumer and B2B segments (e.g., golf facilities, fitters, retailers) with disciplined alignment toScrutinize where each marketing dollar goes furthest, manage to ROAS and CAC/LTV, and reallocate without sentiment when the numbers say to Direct-to-Consumer (D2C) & Digital Commerce Own D2C growth strategy including accountability for site traffic, conversion rate, and revenue across sitesOwn the full D2C funnel: product detail pages, checkout experience, aligning with sales on promotional strategy, lifecycle and retentionPartner with Product and Technology teams to enhance digital experiences and conversion across platformsLeverage CRM and marketing automation to drive personalization, repeat purchase, and lifetime value Brand Marketing & Partnerships Elevate the global brand presence of Foresight Sports, Bushnell Golf, and the broader RGT portfolio so they become the reflexive name golfers reach for in each categoryExpand the reach and impact of influencer, athlete, and celebrity partnerships, holding each to a measurable return than reach aloneOversee integrated campaigns, content strategy, PR, partnerships, and sponsorships within the golf ecosystemEnsure consistent brand storytelling across channels and customer touchpoints Cross-Functional & External Partners Partner closely with Product Development, Finance, and Sales to align launches to the marketing roadmap, defend marketing investment case, and feed Sales qualified demandSupport product launches with integrated marketing plans tied to both hardware and software innovationDirect external agencies and contractors as an extension of the team, managing them to key deliverables and budget Team Leadership & Development Build, lead, and develop a high-performing, scalable marketing organization across multiple disciplinesFoster a culture of accountability, collaboration, rigor, and continuous improvementAttract and retain top marketing talent with expertise in both consumer and technology-driven marketing You Have 15+ years of progressive marketing leadership experience, with at least 5–7 years in a senior executive roleDeep golf industry experience required, including exposure to equipment, technology, launch monitors, or connected golf platformsStrong background in both hardware and software marketing, ideally within consumer or prosumer technology categoriesProven success scaling D2C businesses and driving measurable growth through performance marketingExpertise in lead generation, CRM, marketing analytics, and digital transformationDemonstrated ability to lead multi-brand portfolios and manage complex go-to-market strategiesTrack record of effective cross-functional leadership with Sales, Product, and Customer Experience teams Pay Range Annual Salary: $280,000.00 - $300,000.00 The actual annual salary offered to a candidate will be based on variables including experience, geographic location, education, and skills/achievements, and will be mutually agreed upon at the time of offer. We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts and the ability to add value to an exciting mission! Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory. Equal Opportunity Employer Protected Veteran/Disabled