Vice President, Marketing & Product Management

Responsibilities

• Management of Marketing Communications, Channel Marketing & Training Teams (45%)
  • Identify, analyze, & oversee the implementation of industry-leading marketing strategies/tools for the NA market needs and opportunities.
  • Oversee the delivery of effective, measurable marketing communications.
  • Define and oversee the execution of annual marketing communication/events strategy and align with budget.
  • Lead execution of channel marketing strategy, to include product lifecycle management, pricing, discount structuring, key account programs and association engagement.
  • Participate as needed in global initiatives, coordinating closely with Central Marketing and SVP Marketing Communications Global.
  • Engage closely with key stakeholders (external/internal) cross functionally to ensure consistency in “voice of customer” representation across all activities.
  • Provide support to sales for line reviews, customer retention activities and merchandising.
  • Drive industry-leading product, technical, and selling skills training programs and facilities for internal/external customers.
• Management of Equipment & Diamond Tools Product Management Team (45%)
  • Manage all strategic product related matters such as assortment strategy, price and value positioning strategy, as well as for overall operational product portfolio management.
  • Oversee the development, optimization, and determination of the Product Marketing department's working methods and processes.
  • Support and drive cooperation with other relevant departments within the organization.
  • From a customer perspective, to assist Global Product Management in anticipating the customer's future needs and translate it into product ideas that are then evaluated and prioritized for new product development.
  • Oversee North American competition and market surveillance for products, solutions and technologies.
  • Oversee coordination of product launches, roadmaps and product pipelines within the different product groups.
  • Together with Global Product Management monitor and drive sales and margin growth for products with respect to willingness to pay.
  • Attend and support global Strategic Product Portfolio Meetings and Product Focus Groups, representing the North American market.
  • Build and maintain an international network with external and internal experts and prominent players in the industry.
  • Represent HCD North America on various Global Projects.
  • Support management of Husqvarna Group Committee on Product Safety (COPS).
  • Represent HCD with regional industry organizations as required.
• Administrative (10%)
  • Communicate with various internal departments as necessary.
  • Monitor departments monthly expenses compared to budgets, following HCD guidelines.
  • Submit personal travel expenses in a timely fashion.

Qualifications

• Bachelor degree Business/Marketing or equivalent experience.
• Minimum 7 years’ experience in Marketing or Product Management leadership position with at least 2 in senior leadership role.

Competencies

• Work with and through people to grow and maintain a high level of engagement.
• Taking initiative and getting things done; entrepreneurship.
• Self-reliance and self-management.
• Able to respond quickly and work at faster pace than normal, while getting results.
• Able to plan, communicate, and implement vision of current and future department.
• Able to ensure compliance with Husqvarna Group policies and procedures.
• Able to coach and guide teams, aligned with our culture.

Critical Functional Skills & Knowledge

• Working knowledge of Global Marketing & Product guidelines.
• Working knowledge of all HCD product lines and sales channels.
• Working knowledge of HCD business dynamics.
• Strong business knowledge of the construction market.
• Knowledge of CRM, Excel, Word, AS400, etc.
• Conduct performance appraisals and provide regular performance feedback and development opportunities to employees.

Education & Experience

• Bachelor degree Business/Marketing or equivalent experience.
• Minimum 7 years’ experience in Marketing or Product Management leadership position with at least 2 in senior leadership role.

Why Join Husqvarna?

• We are one of the world’s oldest startups, passionate about our work, proud of our history and curious about the future.
• We look for opportunities to grow by stepping out of our comfort zone and are committed to finding sustainable solutions for the future.
• We have built an environment that encourages close teamwork and support for one another.

What We Offer

• Competitive compensation and generous performance-based incentives.
• Benefits, including medical, dental, and vision insurance at date of hire.
• A 401(k) with matching and no vesting.
• An employee purchase discount on Husqvarna products.
• An education assistance program.
• Paid parental leave.
• Eleven paid holidays.
• Paid vacation.
• And more!

Equal Employment Opportunity

• Husqvarna is an Equal Employment Opportunity employer committed to providing equal opportunity in all of our employment practices, including selection, hiring, assignment, re-assignment, promotion, transfer, compensation, discipline and termination.
• Husqvarna prohibits discrimination, harassment and retaliation in employment based on race; color; religion; national origin; gender; sexual orientation; pregnancy; age; disability; service member status; or any other category protected by federal, state, or local law.