Vice President Marketing, Movement Disorders

Vision and Strategic Leadership

• Lead the development and execution of the US amlenetug marketing vision and commercialization strategy in partnership with the BU Head and key cross-functional leaders.
• Drive launch readiness, disease-state market shaping, brand performance, lifecycle planning, and customer engagement strategies for amlenetug.
• Ensure alignment of brand positioning, segmentation, messaging, and business objectives across the organization.
• Develop patient, caregiver, payer, and HCP-centered strategies that improve diagnosis, treatment, and customer experience for individuals living with MSA.
• Oversee integrated go-to-market planning, disease-state education, omnichannel engagement, and field readiness initiatives.
• Leverage market insights, analytics, and competitive intelligence to optimize strategy, execution, and business performance.
• Partner closely with Medical Affairs, Patient Services, Market Access, Sales, Advocacy, and Analytics to shape the MSA treatment ecosystem and support successful commercialization.
• Build strong relationships with key opinion leaders (KOLs), advocacy organizations, movement disorder specialists, academic medical centers, and Centers of Excellence (COEs).
• Represent the commercial organization at internal leadership meetings, field meetings, advisory boards, and relevant industry engagements, as appropriate.
• Build and maintain a high-performing commercial culture focused on purpose-driven executional excellence and sustainable business performance.

Marketing Capabilities and Processes

• Lead the evolution of amlenetug marketing capabilities, processes, and organizational effectiveness to support launch excellence and long-term growth.
• Oversee HCP personal, patient, non-personal, and omnichannel marketing strategy and execution.
• Drive integrated customer engagement strategies tailored to rare neurodegenerative disease and specialty neurology audiences.
• Leverage data, analytics, and customer insights to optimize marketing performance and business outcomes.
• Ensure alignment and execution across extended brand teams and cross-functional stakeholders.
• Establish best practices for brand planning, operational excellence, and launch preparedness.
• Ensure all marketing initiatives comply with healthcare regulations, industry standards, and company policies.
• Maintain a strong understanding of the competitive landscape, payer dynamics, treatment ecosystem, diagnostic pathway, and emerging clinical developments within the MSA space.
• Foster a high-performing, accountable, and innovative marketing culture.

Leader of People

• Serves as a member of the BU Senior Leadership Team.
• Holds individuals accountable across functions.
• Provides leadership across the extended brand team and key cross-functional partners.
• Aligns teams around strategic priorities and business objectives to drive execution and results.
• Develops, coaches, and empowers high-performing marketing leaders and teams.
• Builds organizational capabilities to support launch excellence and long-term portfolio growth.
• Champions a culture of curiosity, adaptability, accountability, and collaboration.
• Recruits and retains top commercial talent, while building strong succession planning and organizational capability.
• Leads talent development and succession planning to ensure future organizational success.