Vice President, Marketing - Gainbridge

Group 1001 is a consumer-centric, technology-driven family of insurance companies on a mission to deliver outstanding value and operational performance by combining financial strength and stability with deep insurance expertise and a can-do culture. Gainbridge, a part of the Group 1001 enterprise, is a self-managed, innovative, digital platform providing clients with direct access to trusted financial products to grow their savings over time. Gainbridge offers simple, intuitive products backed by smart technology with no complexity or hidden fees, empowering clients to take control of their financial future.

About the role

We are seeking an outstanding marketing leader to own the entire marketing function, including brand, growth, lifecycle, measurement, and Martech infrastructure. Reporting to the President with a seat at the leadership table, you will have complete control over how marketing is run, with clear expectations on outcomes and regular, direct conversations about performance. This role involves managing a significant marketing budget and demonstrating efficient spending to unlock further investment. The marketing team is primarily based in New York, and while the role can be in-office or fully remote, regular travel will be required if remote.

Responsibilities

• Own the brand funnel and creative strategy for campaigns targeting everyday and retirement savers, primarily aged 45+, across linear TV, connected TV, streaming, social, billboards, and experiential.
• Manage performance and growth through paid search, display, direct response, and affiliate channels, ensuring accountability for acquisition cost and volume.
• Oversee measurement, including the Haus relationship, test design, and translating measurement into planning inputs.
• Lead Martech strategy, evaluating current tools, deciding what to enhance or replace, and partnering with engineering for implementation.
• Assess, develop, and lead a talented marketing team, ensuring the right people are in the right roles to drive success.
• Partner with product and design teams to align roadmaps and maintain consistent brand voice and design language.
• Activate and evaluate sponsorship assets, including the Gainbridge Fieldhouse, and work with the corporate sponsorships team to pursue new opportunities.
• Decide on agency partnerships and hold them accountable for performance.

Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or a related field; Master’s degree with a concentration in Marketing is preferred.
• 15+ years of experience leading marketing, with meaningful time spent in a direct-to-consumer financial services company.
• Fluency in marketing mix modeling (MMM), incrementality testing, and geo-lift design, with the ability to discuss their limitations.
• Experience with products requiring regulatory review of marketing materials.
• Proven experience managing an eight-figure budget across brand and performance, with a track record of allocating, measuring, and optimizing spend.
• Exceptional leadership, organizational, and strategic thinking skills.
• Ability to build and sustain partnerships with internal and external stakeholders.
• Outstanding verbal and written communication skills.

Preferred Qualifications

• Experience marketing to a 40+ demographic.
• Experience activating major sponsorships and measuring their impact.
• A strong point of view on AI in marketing operations, with evidence of its practical application.

Pay

The base pay for this position ranges from $250,000/year in our lowest geographic market up to $350,000/year plus bonus in our highest geographic market. Pay is based on market location, job-related knowledge, skills, and experience.

Benefits

• Comprehensive health, dental, and vision insurance plan options for eligible employees (working 30+ hours weekly) and their families.
• Basic and Supplemental Life Insurance, Short and Long-Term Disability.
• Immediate access to the Employee Assistance Program and wellness programs for all employees, regardless of hours worked.
• 401K plan with company matching contributions.