Vice President, Marketing

About the role

Colorado State University Global operates in a highly competitive online education landscape, where success relies on efficient marketing, precision analytics, and seamless collaboration between marketing, enrollment, and admissions. This leadership role is responsible for driving marketing strategy, ensuring that the University’s investments are directly aligned with enrollment outcomes. By fostering a data-driven culture, the position bridges the gap between tactical marketing execution and strategic institutional goals. Key focus areas include optimizing the student acquisition funnel, ensuring data fidelity, managing performance analytics, and providing the strategic oversight necessary for effective brand positioning and market responsiveness. Colorado State University Global is committed to advancing student academic and professional success in a global society, by providing access to dynamic education characterized by excellence, innovative delivery technologies, industry relevance, and strong stakeholder engagement. We continue to thrive and drive our mission forward because we are: Growth-Minded: We continually learn, seek opportunities for growth, and believe we can do better with effort and persistence.Dedicated: We provide exceptional service and support to our stakeholders to drive the mission of the university.Tenacious: We are accountable for getting the job done right, acting thoughtfully and taking responsibility for our commitments and actions, and we thrive on achieving results.Agile: We are flexible in our thinking, focus on solutions, innovative problem-solving, and overcoming obstacles.Engaged: We collaborate, communicate, and motivate one another to achieve excellence.Champions of Integrity: We act ethically, honestly, and respectfully to be trustworthy and reliable towards all stakeholders.

Responsibilities

• Budget: Allocate and pace the spend across marketing channels to maximize ROI and prevent overspend or channel inefficiency to achieve enrollment targets.
• Performance Management: Track daily/weekly KPIs, diagnose underperformance, and intervene to ensure performance meets budget targets.
• Brand, Creative & Messaging Leadership: Direct creative development that improves conversion efficiency across all paid channels.
• Website Governance & Optimization: Own the website’s structure, content quality, UX, and technical performance to ensure it converts efficiently, aligns with the broader marketing strategy and supports institutional objectives.
• Audience & Segmentation Strategy: Build and refine audience frameworks to reduce waste and increase reach. Lead research and analytics to understand audiences and support message development.
• Vendor & Agency Oversight: Manage agencies, negotiate contracts, and enforce accountability for performance.
• Data, Attribution and Analytics: Ensure clean data, reliable attribution, and accurate reporting across platforms and CRM.
• Cross‑Functional Alignment: Coordinate with enrollment, academics, and finance to ensure marketing spend supports institutional goals.
• Forecasting & Reporting: Produce accurate forecasts and performance summaries for senior leadership.
• Organic Channels: Manage SEO/AEO, Organic Social and review websites to drive traffic to the website and maintain positive social presence for the university.
• Other duties as assigned.
• Directly supervise a team of 3-5 staff involved in website strategy and development, strategy and product marketing, social media, and marketing automation.
• Directly manage all external marketing relationships, including marketing vendors, creative agencies, and