Vice President, Marketing & External Engagement

100% Remote

About the role

At Acadia Healthcare, we exist to Lead Care with Light. Every day, our teams help improve lives, inspire hope, and elevate communities through compassionate behavioral healthcare. The Vice President of Marketing and External Engagement drives marketing execution across sales and growth enablement, digital experience, online reputation, public relations, and external engagement. This role also oversees strategic engagement with the Board.

Responsibilities

• Sales & Growth Enablement
  • Develop strategic, volume-driving collateral to support facility, Business Development, and Managed Care teams.
  • Lead Search Engine Optimization strategy and execution across all service lines.
  • Drive AI-driven transformation of content and design functions to improve efficiency and effectiveness across marketing deliverables.
  • Produce Acadia’s outcomes report and integrate data into marketing materials and other applications.
• Digital Experience & Online Reputation
  • Serve as product owner for Acadia’s website and digital reputation.
  • Lead social media strategy and execution for all Acadia facilities.
  • Oversee website rebuilds and enhancements to ensure compliance, accuracy, and optimized design/content.
  • Drive conversion rate improvements through landing page optimization.
  • Lead reputation management efforts, including oversight of online reviews and implementation of centralized management tools.
• Public Relations & External Communications
  • Provide executive sponsorship for high-priority communications and coordinate responses.
  • Manage inbound media requests and ensure timely, thoughtful responses.
  • Build proactive relationships with key media outlets to strengthen Acadia’s reputation and visibility.
• Board Engagement
  • Develop annual content plans for Acadia’s four principal Board meetings.
  • Coordinate delivery of high-quality Board and Quality & Compliance Committee meetings, ensuring exceptional content and process management.
• Standard Expectations
  • Comply with organizational policies, procedures, performance improvement initiatives, and maintain confidentiality.
  • Communicate clearly and effectively with patients, families, guests, and healthcare team members.
  • Develop and maintain constructive, cooperative working relationships.
  • Encourage and build mutual trust, respect, and cooperation among team members.
  • Maintain regular and predictable attendance.

Requirements

• 10+ years’ experience in senior marketing leadership roles, preferably within healthcare or behavioral health sectors.
• Expertise in digital marketing, content strategy, and reputation management.
• Strong understanding of AI applications in marketing and design.
• Exceptional communication, leadership, and stakeholder management skills.
• Master’s degree in Marketing or Business preferred.
• Manages a department.

Benefits

• Competitive base salary.
• Comprehensive medical, dental, and vision insurance.
• 401(k) plan with company match.
• Paid time off (PTO) and recognized holidays.
• Company-paid basic life and AD&D insurance.
• Employee Assistance Program (EAP) and mental wellness resources.
• Opportunities for professional growth and advancement within Acadia’s nationwide network.

Why Acadia?

When you join Acadia Healthcare, you become part of a team dedicated to improving lives through compassionate care and ethical leadership. We are committed to helping our employees grow professionally while making a meaningful difference for patients, families, and communities. At Acadia, we Lead Care with Light by:

• Supporting those who care for others.
• Setting the standard for care through accountability and excellence.
• Lifting and uplifting one another through collaboration and respect.
• Innovating quickly to save lives by improving processes and outcomes.
• Succeeding as one by working together toward a common purpose.