Vice President, Marketing Creative & Operations

This executive leadership role is an opportunity to transform a large-scale creative organization into a modern, AI-enabled content engine. The position will lead a multidisciplinary team of 50+ professionals, shaping enterprise-wide creative strategy, operations, and content systems.

About the role

The Vice President, Marketing Creative & Operations will define the strategic vision, operating model, and execution framework for a high-performing creative organization. This role combines brand leadership, content innovation, operational management, and team development to create scalable marketing capabilities that drive measurable growth.

Responsibilities

• Develop and execute a multi-year creative and operations strategy aligned with organizational growth goals and partner success metrics.
• Transform the creative function into an AI-enabled Content House with scalable systems, governance, workflows, and measurable performance standards.
• Build modular content strategies that support personalization across a large portfolio of partners while improving speed, efficiency, and consistency.
• Establish enterprise-wide brand, messaging, editorial, and creative standards across multiple channels and formats.
• Lead the integration of AI-powered tools into creative production, including copy, design, video, and workflow optimization.
• Oversee content strategy across the full customer journey, ensuring creative output supports acquisition, engagement, and conversion goals.
• Manage creative operations including intake processes, prioritization, resource planning, project delivery, and capacity management.
• Develop performance dashboards and operational metrics tracking throughput, quality, cycle time, and business impact.
• Partner with marketing, SEO, paid media, lifecycle, and field teams to ensure content is optimized for performance.
• Lead a team of creative professionals, operations leaders, project managers, designers, writers, and content strategists while building a strong leadership pipeline.
• Define and manage external vendor partnerships, including agencies, freelancers, and production partners.
• Provide executive-level reporting on creative performance, investments, team effectiveness, and strategic initiatives.

Requirements

• 15+ years of progressive experience in integrated marketing, brand strategy, creative leadership, or related disciplines.
• 7+ years of executive-level leadership experience managing creative strategy and operations at scale.
• Proven success leading multidisciplinary teams of 40-60+ professionals across creative, content, and operational functions.
• Demonstrated experience transforming organizations through operating model redesign, workflow modernization, and technology adoption.
• Strong expertise in brand strategy, messaging frameworks, integrated content development, and multi-channel marketing.
• Experience building scalable content systems and platforms that support personalization and efficiency.
• Ability to connect creative investments with measurable outcomes such as acquisition growth, customer engagement, and cost optimization.
• Experience managing large budgets and making data-driven resource allocation decisions.
• Proficiency with enterprise project management platforms such as Workfront or similar solutions.
• Experience operating in performance-driven marketing environments where creative directly impacts business results.
• Strong executive communication, influencing, and stakeholder management skills.
• Ability to lead through ambiguity, drive organizational change, and inspire high-performing teams.
• Preferred experience in education technology, higher education, multi-brand organizations, or partner-based business models.
• Familiarity with AI-powered creative tools, content management platforms, digital asset management systems, and emerging marketing technologies.

Benefits

• Competitive executive compensation package.
• Opportunity to lead a high-impact transformation within a growing organization.
• Remote work flexibility with a distributed team environment.
• Comprehensive health, dental, and vision insurance programs.
• Paid time off and employee wellness benefits.
• Retirement savings benefits.
• Opportunities for professional growth and leadership development.
• Ability to shape innovative AI-enabled marketing capabilities and scalable creative operations.