Vice President, Integrated Marketing & Creative Strategy

About the role

Marriott International is entering a new chapter of growth and evolution. The Vice President, Integrated Marketing & Creative Strategy leads the vision, creative strategy, and execution of 360° integrated marketing across the company’s global travel portfolio.

Responsibilities

• Define and lead 360° integrated marketing strategies across the portfolio, aligning brand storytelling with customer and commercial objectives.
• Orchestrate integrated campaigns across brands, performance, CRM, digital, mobile, partnerships, and experiential channels.
• Translate enterprise and regional priorities and insights into clear, actionable integrated marketing plans and briefs.
• Manage the interagency briefing process across internal/external creative agencies, paid and owned media, PR, social, experiential.
• Lead the development and activation of global creative frameworks and portfolio-level campaigns, rooted in clearly defined demand spaces that drive consistency, scale, and impact across continents.
• Ensure global campaigns establish a strong, consistent brand foundation while providing flexible toolkits and guardrails that enable hyper-localized execution to meet regional and market-specific needs.
• Partner with regional teams to balance global brand consistency with cultural relevance, customer insight, and local business objectives.
• Lead the Global Creative Council to align creative discussions and provide a forum for all continents and marketing leads to co-create and provide input into global portfolio campaigns.
• Lead annual and seasonal global creative campaigns and frameworks across the enterprise.
• Drive clear, cohesive brand architecture across all brands, platforms, and customer touchpoints, ensuring clarity of roles, hierarchy, and expression.
• Serve as a steward of the brand, ensuring brand elements, narratives, and frameworks are continuously updated, enhanced, and clearly communicated across the organization.
• Lead end-to-end creative strategy in close partnership with the VP of Editorial & Content, and VP of Brand Creative, ensuring global brand consistency and cohesive storytelling across all brand platforms.
• Ensure creative expression balances global consistency with platform, audience, and market relevance.
• Partner closely with the VP of Omnichannel to align integrated marketing and creative strategy with paid media and owned-channel commitments, platforms, and tools.
• Ensure creative briefs are informed by media strategy and channel capabilities, enabling campaigns to deliver against both brand and business objectives.
• Foster strong collaboration between creative, media, and channel teams so ideas are designed to perform across the ecosystem.
• Ensure portfolio campaigns integrate and support the Bonvoy loyalty program, driving acquisition, engagement, and lifetime value.
• Support cobranded credit card marketing, aligning value propositions, lifecycle communications, and partner activations.
• Partner with product and growth teams to position the mobile app as a core engagement, personalization, and conversion platform, integrating into campaigns in a way to drive meaningful growth.
• Partner closely with the Global Partnerships team to support the 360° integrated marketing and creative strategy execution for all enterprise and experience partnerships, ensuring cohesive storytelling and seamless execution.
• Manage LTO, partner campaigns, and 360° integrated campaigns across all enterprise partners including United, Starbucks, Hertz, BetMGM, Eat Around Town.
• Manage creative strategy, campaigns and 360° integrated campaigns across all experience partnerships and consumer passion platforms - food & beverage, sports, music, wellness, and outdoor - creating distinctive, experience-led brand moments.
• Ensure partnership marketing is strategically aligned with the Marriott Bonvoy creative platform and framework and integrated across all portfolio campaigns.
• Collaborate on annual planning and campaign prioritization to maximize impact and efficiency.
• Establish KPIs and measurement frameworks across brand health, engagement, loyalty, and performance.
• Partner with the data and analytics to use insights to continuously optimize messaging, creative, and channel mix.
• Lead, mentor, and develop high-performing teams across integrated marketing and creative strategy.
• Align cross-functional teams, including brand, editorial, creative, omnichannel, loyalty, product, partnerships, and continent marketing leaders, around shared objectives and clear ways of working.
• Elevate marketing as a strategic growth engine through influence, clarity, and collaboration.

Qualifications

• A 4-year degree from an accredited university in Business Administration, Marketing & Communications, or related major.
• 12+ years of experience in integrated marketing, brand, or creative strategy for consumer-facing brands.
• Demonstrated success building global creative platforms and frameworks that scale while enabling local relevance.
• Demonstrated experience leading brand architecture, brand governance, and creative strategy across complex portfolios.
• Strong experience partnering with internal and external creative, editorial, and omnichannel/media teams.
• Ability to translate media and channel strategy into effective creative direction.
• Strong creative judgment paired with strategic, analytical, and operational rigor.
• Ability to influence across matrixed organizations.

Skills

• Strategic thinking and ability to translate media and channel strategy into creative direction.
• Strong creative judgment and analytical skills.
• Excellent communication and collaboration skills.
• Experience in managing cross-functional teams and driving strategic initiatives.
• Ability to work effectively in a fast-paced, dynamic environment.

Benefits

Marriott International offers a comprehensive benefits package including health insurance, retirement savings plans, and paid time off.

Pay

The salary range for this role is $200,000 - $250,000 annually, depending on experience and location.

Schedule

This role is full-time and based at Marriott International HQ.