Vice President, Marketing

About the role

ServiceChannel is the leading cloud‑based service automation platform for facilities management, serving market‑leading brands in retail, restaurant, grocery, convenience store, fitness, banking, education and health across 70+ countries. The Vice President of Marketing will lead the marketing strategy, planning, and execution to drive growth and scale, reporting to the Chief Commercial Officer and managing a team and agencies while partnering with Sales, Operations, Product, and Customer Success to achieve go‑to‑market, revenue, and retention goals.

Responsibilities

• Own the Marketing function for ServiceChannel, including annual planning, budget/investment prioritization, performance management, and execution across digital, AI‑driven marketing, SEO/website, events, and lifecycle marketing.
• Define the overall marketing plan, including strategy, marketing channel mix, campaigns, and investments aligned with organizational goals.
• Partner with the CCO and GTM leadership team to shape ServiceChannel’s growth strategy and annual marketing plan.
• Maintain and enhance a campaign measurement framework to ensure ongoing management and adjustments aligned with marketing funnel KPIs as well as pipeline, bookings, and revenue targets.
• Accountable for the marketing budget, agency/vendor investments, campaign spend effectiveness, and resource allocation decisions.
• Accountable for measurable contribution to pipeline creation, bookings, revenue growth, customer expansion, retention support, funnel conversion, and campaign ROI.
• Drive strategy, execution, and optimization of multi‑channel digital marketing programs to expand reach, increase website traffic and account engagement, and drive inbound and outbound pipeline from target customers.
• Work with product and brand marketing to