Vice President, Marketing
GA Group · United States · 1 mo ago
RemoteRemoteMarketingFull-time
Essential Duties
- Strategic Leadership
- Partner closely with the CMO to develop and execute integrated marketing strategies aligned with firm-wide growth priorities
- Serve as the marketing lead for Advisory & Valuation Services, translating business objectives into actionable marketing plans
- Act as a strategic advisor to practice leaders, helping shape go-to-market approaches and client engagement strategies
- Brand & Positioning
- Strengthen market positioning for advisory and valuation offerings, ensuring clear differentiation in a competitive landscape
- Develop compelling messaging frameworks tailored to key audiences (e.g., private equity, lenders, corporate clients, legal stakeholders)
- Demand Generation & Campaign Execution
- Design and implement targeted, multi-channel campaigns to drive pipeline growth and client acquisition
- Partner with business development teams to align marketing initiatives with revenue goals
- Leverage data and analytics to optimize campaign performance and ROI
- Thought Leadership & Market Presence
- Elevate the firm’s visibility through strategic PR, events, speaking engagements, and industry partnerships
- Identify and capitalize on market trends to position the firm as a trusted authority in advisory and valuation services
- Team & Cross-Functional Collaboration
- Collaborate with digital, communications, and brand teams to ensure cohesive execution
- Act as a key liaison between marketing and senior business stakeholders
- Undertake other tasks as necessary to advance the organization’s strategic marketing objectives
- 10+ years of marketing experience, with a strong focus on professional services
- Prior experience in financial services, consulting, valuation, restructuring, or related industries strongly preferred
- Proven ability to market complex, high-value, relationship-driven services
- Strong strategic thinking combined with hands-on execution capability
- Exceptional communication and storytelling skills
- Demonstrated success in building and executing integrated marketing campaigns
- Commercially minded with a deep understanding of how marketing drives revenue
- Comfortable operating in a highly analytical, client-focused environment
- Collaborative and influential, with the ability to work across senior levels of the organization
- Proactive, adaptable, and able to manage multiple priorities
- Competitive compensation
- Comprehensive benefits package including a 401(k) profit-sharing retirement plan, paid holidays, vacation and sick leave, voluntary medical, dental, vision coverage, and company-paid life and disability insurance
- Majority-owned by funds managed by Oaktree Capital Management, L.P.