Vice President, Key Partnerships & Campus Strategy

Responsibilities

• Manage annual revenue goals by successfully executing renewals, driving upsells to cover for attrition, and ensuring all contractually obligated deliverables are provided to secure contracted revenue.
• Collaborate with property stakeholders and company leadership on priorities and approach to the market.
• Work with sales leadership to develop annual Go To Market analysis and strategy, including identifying emerging opportunities and building revenue goals.
• Maintain professional relationships with sponsors and affiliated agencies through consultative sales strategies and objective-based programming.
• Secure and conduct face-to-face sales meetings by leveraging relationships.
• Negotiate and close sponsorship deals.
• Daily engagement with CRM including maintaining detailed records of sales activity and sponsor communication.
• Manage the development and presentation of professional activation execution plans to deliver on contract obligations including coordination with partners, University, venue, and Athletic Department staff.
• Manage all activation and fulfillment deliverables on behalf of the Property to satisfy partnership contractual terms, identify opportunities to expand partnerships, and leverage bonus assets and relationships to further increase revenue growth across the Property’s portfolio of existing partners.
• Oversee the management, coordination, and implementation of hospitality events and gameday initiatives.
• Manage development and distribution of year-end recap decks and renewal/upsell presentations.

Qualifications

• 6 - 8 years successful and creative sponsorship sales experience.
• Key relationships with senior level marketing executives with national/regional brands.
• Experience implementing events and/or sponsor activations.
• Understanding of sponsorship sales, event marketing and activation, as well as media/advertising buys that include content development and distribution for radio, television, websites, digital and social media.
• Experience in developing, pricing and managing sales of bundled assets.
• Success quickly earning trust, developing strong peer-level relationships and working in a team environment.
• Ability to recruit, manage, motivate and retain top-notch sales talent.
• Excellent written and verbal communication skills.
• Highly proficient in Microsoft Office.
• Great attention to detail and accuracy.
• Applicants with experience using a comprehensive CRM system, particularly KORE, are preferred.