Vice President, Kay Jewelers Brand Marketing

Key Responsibilities

• Define and evolve long-term brand positioning, messaging architecture, and value propositions rooted in milestone-driven customer needs
• Lead brand reinvention initiatives that modernize perception while honoring the core customer
• Ensure a cohesive brand identity and consistent customer experience across all touchpoints
• Annual & Seasonal Marketing Leadership: Develop insight-led annual marketing strategies aligned to commercial priorities and growth occasions; Translate merchandising and seasonal product strategies into compelling, integrated campaigns; Own end-to-end seasonal go-to-market execution across Media, CRM, Social, PR, Visual, and eCommerce; Align cross-functional partners to deliver coordinated, measurable impact
• Creative & Omnichannel Execution: Oversee development of brand and seasonal creative from concept through execution across digital, social, retail, and traditional channels; Partner with agency and production partners to ensure quality, consistency, and innovation; Optimize media and channel mix using performance data and customer insights to balance short-term demand with long-term brand equity
• Performance Marketing & Investment Stewardship: Lead a multi-million-dollar marketing investment portfolio with strong ROI discipline; Establish clear measurement frameworks connecting marketing activity to traffic, conversion, and revenue outcomes; Balance brand-building investment with performance marketing to drive sustainable growth
• Customer Engagement & Social: Own organic social strategy across Instagram, Facebook, TikTok, Pinterest, and emerging platforms; Ensure CRM strategy drives lifecycle marketing, retention, and milestone reactivation; Identify opportunities for deeper engagement through partnerships, influencers, PR, and experiential activations
• Enterprise & Cross-Functional Leadership: Serve as a strategic marketing advisor to the Brand President and executive leadership; Partner closely with Merchandising, Planning, Finance, eCommerce, Creative, Media, and Store Operations; Influence enterprise-level decisions that shape brand, customer experience, and long-term growth
• People & Culture Leadership: Build, lead, and inspire a high-performing, multidisciplinary marketing organization; Assess organizational capability and define development and succession plans; Foster a culture of accountability, collaboration, innovation, and data-driven decision-making; Strengthen agency and external partnerships to elevate brand execution

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred
• 12+ years of progressive brand marketing leadership experience, ideally in jewelry, luxury, specialty retail, or omnichannel consumer brands
• Proven success leading integrated brand and performance marketing strategies at scale
• Strong financial acumen with experience managing large marketing investments
• Executive presence with the ability to influence at the C-suite and enterprise level
• Deep understanding of omnichannel retail, digital commerce, and customer lifecycle management
• Strong analytical, storytelling, and presentation skills
• Ability to lead with agility in a fast-paced, high-visibility environment