Vice President, Industry Solutions Marketing

About the role

Blue Yonder is seeking a seasoned marketing leader with a passion for supply chain and a deep understanding of how different industries leverage supply chains to meet corporate goals. This role covers retail and manufacturing industry marketing efforts and serves as a strategic input into Blue Yonder’s go-to-market success.

The Vice President of Industry Solutions Marketing will lead the industry marketing function, defining strategic direction, operating model, and long-term roadmap to achieve corporate goals. This position collaborates directly with senior executives to shape and deliver industry strategy objectives, ensuring alignment with business outcomes, financial targets, and market opportunities.

Responsibilities

• Multi-Level Organizational Leadership & Strategy: Manage a broad team of marketers, including team leaders, setting organizational priorities, and mentoring individuals to deliver on corporate priorities for manufacturing and retail industries.
• Content and Messaging Strategy: Collaborate with peers in marketing and sales to create messaging and content frameworks for delivering industry-specific, value-oriented, and technical messages to sellers, buyers, partners, and supply chain experts.
• Long Range GTM Strategy Management: Create and execute multi-channel initiatives, including managing solution launches, to drive pipeline, digital engagement, and thought leadership in new markets.
• Subject Matter Expertise: Serve as the subject matter expert in marketing on a solution portfolio, supporting sales and marketing initiatives, and providing insights on market and competitive changes.
• Cross-Portfolio Level Value Analysis: Work with cross-functional stakeholders to translate new capabilities from the Blue Yonder portfolio into industry-centric, outcome-oriented messaging and content for sales, awareness, and demand generation.
• Steward of Organizational Excellence: Ensure the function maintains high standards of industry knowledge, delivery consistency, compliance, and customer focus across all deliverables.
• Competitive GTM Strategy: Evaluate opportunities to gain market share and counter competitors, working with competitive intelligence, sales, and partners.
• Spokesperson: Act as a spokesperson at an industry level, both internally and externally, supporting engagements with analysts, press, industry experts, partners, and customers.
• AI Expert: Understand AI and how to leverage it for repeatable, high-speed marketing support, as well as guide external AI to properly surface Blue Yonder in relevant queries.

Requirements

• Bachelor’s degree, preferably in marketing; MBA or master’s degree preferred.
• 12+ years of experience marketing to manufacturers and retailers, with experience in Grocery, Chemical, Industrial Manufacturing, and Hi-Tech organizations as a plus.
• 8+ years of experience working on SaaS software.
• Proven expertise in building strong relationships with product management, engineering, delivery, and sales to drive industry-level go-to-market strategies and outside-in value messaging.
• Self-starter with proven planning and project management skills, capable of overseeing complex projects from origin to execution.
• Excellent listening, oral, and written communication/presentation skills with a strong ability to collaborate across cross-functional teams.
• Deep understanding of supply chains and the underlying technologies necessary to deliver them, ensuring C-suite stakeholders (finance, IT, security, supply chain, etc.) understand Blue Yonder’s value.
• Strong technical knowledge of cloud-based software products.
• Experience defining and measuring how marketing efforts support business goals.
• Strong internal communicator and collaborator.

Pay

The annual salary range for this position is $193,198.10 - $250,801.89. The range reflects the anticipated base salary based on current national data and may vary by location. Individual salary will be commensurate with skills, experience, certifications, or other relevant factors. This role is also eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.

Benefits

• Comprehensive Medical, Dental, and Vision coverage.
• 401K with company matching.
• Flexible Time Off.
• Corporate Fitness Program.
• A variety of voluntary benefits, including Legal Plans, Accident and Hospital Indemnity, Pet Insurance, and more.