Vice President, Digital Marketing

About the role

Burford Capital is seeking a Vice President of Digital Marketing to lead the firm’s digital marketing efforts across channels and the digital customer journey.

Responsibilities

• Develop and execute digital marketing strategies aligned with regional and practice growth priorities
• Translate strategic objectives into channel plans across paid, organic and owned platforms
• Identify opportunities to improve digital performance, visibility and engagement across priority audiences
• Own the strategic direction and continuous optimization of Burford’s website as a core marketing and conversion platform
• Lead the design and evolution of end-to-end digital customer journeys from initial engagement through conversion and nurture
• Provide subject matter expertise and best-practice guidance on website structure, user experience and conversion pathways in partnership with the CMO and Regional Marketing Strategy leads
• Drive conversion rate optimization initiatives including landing page strategy, user flows and testing programs
• Design and execute digital components of integrated marketing campaigns
• Translate regional and corporate campaign objectives into coordinated digital programs across paid media, web, email and social media
• Establish scalable campaign frameworks, testing cadences and optimization routines
• Ensure consistent, high-quality execution and performance across digital programs
• Own Marketo as a campaign activation platform, defining requirements and overseeing execution delivered through internal and external marketing operations resources
• Develop and manage campaign workflows, segmentation and nurture programs to support marketing initiatives
• Partner with marketing operations support on lead lifecycle alignment and scoring frameworks
• Oversee agency execution for email marketing programs, ensuring quality, consistency and alignment with campaign objectives
• Develop and manage paid media and social media strategies in partnership with Regional Marketing Strategy leads and CMO
• Optimize channel mix, audience targeting and media investment to improve performance and efficiency
• Maintain a hands-on approach to campaign delivery, optimization and performance tracking
• Manage and mentor a small digital team
• Oversee external agencies and specialists to ensure high-quality execution and performance

Requirements

• ~10–15 years of digital marketing experience in complex B2B environments, ideally within long-cycle, relationship-driven markets
• Strong hands-on experience across digital channels, integrated campaign execution and marketing automation platforms such as Marketo
• Proven experience developing and executing digital programs that support engagement, conversion and measurable business impact
• Deep understanding of website strategy, customer journey design and conversion optimization
• Ability to translate business priorities into effective digital marketing strategies and execution plans
• Strong commercial mindset with a focus on performance, outcomes and continuous improvement
• Experience interpreting performance data and driving optimization across channels and campaigns
• Comfortable operating in a lean, fast-paced environment with agency support and evolving operational infrastructure
• Experience working effectively in a global, matrixed organization and collaborating across functions

Skills Desired

• Qualifications & Experience
• Qualifications & Experience

Benefits

The base compensation range for this role is $160,000 – $175,000. Burford also pays a discretionary annual bonus and provides welcome Restricted Stock Units to all full-time employees.

Pay

$160,000 – $175,000

Schedule

N/A