Vice President of Digital Marketing

About the role

Lead the Digital Future of the Outdoor Industry At GSM Outdoors, we are passionate about creating innovative products that enhance the outdoor experience. As the parent company of more than 50 industry-leading brands, including Stealth Cam, Walker's, Muddy, Birchwood Casey, TRUGLO, Hunter Specialties, Big Bite Baits, Cuda, and HuntStand, we are committed to delivering best-in-class products and digital experiences to hunters, anglers, shooters, and outdoor enthusiasts.

We're seeking a visionary Vice President of Digital Marketing to architect and execute the company's enterprise-wide digital growth strategy. Reporting directly to the Chief Marketing Officer, this executive leader will oversee Digital Marketing, E-commerce, Amazon Marketplace, and App Marketing while driving omnichannel growth, maximizing digital performance, and accelerating revenue across our portfolio of brands.

Responsibilities

The Vice President of Digital Marketing is responsible for developing and executing a comprehensive digital strategy that aligns with GSM Outdoors' business objectives and growth initiatives. This executive will lead cross-functional teams responsible for performance marketing, eCommerce operations, marketplace strategy, customer acquisition, and digital product marketing while ensuring a seamless customer experience across every digital touchpoint.

• Lead Enterprise Digital Strategy: Develop and execute the overall digital growth strategy across a portfolio of more than 50 outdoor brands.
• Drive omnichannel revenue growth by integrating Direct-to-Consumer (DTC), marketplace, retail, and app marketing strategies.
• Establish annual business objectives, digital KPIs, and long-term strategic roadmaps aligned with corporate goals.
• Partner closely with executive leadership to identify new growth opportunities and emerging digital trends.

Requirements

• Bachelor's degree in Marketing, Business, Digital Marketing, Communications, or a related field.
• MBA or Master's degree preferred.
• 10+ years of progressive leadership experience in Digital Marketing, Ecommerce, Performance Marketing, or Digital Commerce.
• Minimum 3 years of executive leadership experience at the Vice President or Senior Director level.
• Proven success leading enterprise digital marketing strategies for multi-brand organizations.
• Experience managing large digital marketing budgets with measurable ROI.
• Deep expertise in: Performance Marketing, Ecommerce, Customer Acquisition, Amazon Marketplace, SEO/SEM, Conversion Rate Optimization, Marketing Analytics, Customer Journey Mapping.

Preferred Qualifications

• Experience within the outdoor recreation, hunting, fishing, shooting sports, sporting goods, or consumer products industries.
• Experience managing portfolios consisting of numerous consumer brands.
• Knowledge of connected-device ecosystems, mobile applications, and subscription-based digital products.
• Passion for the outdoor lifestyle and a strong understanding of the outdoor consumer.

Benefits

At GSM Outdoors, you'll have the opportunity to shape the digital future of one of the most recognized portfolios of outdoor brands in North America. Your leadership will directly influence how millions of consumers discover, shop for, and engage with our products across digital channels. You'll join a collaborative executive leadership team focused on innovation, growth, and delivering exceptional customer experiences while helping drive the next generation of outdoor technology and commerce.