Vice President of Digital Marketing
Uline · Waukegan, IL · 3 wk ago
On-siteAdvertisingFull-time
About the Role
Drive marketing that makes a measurable difference. As Uline's Vice President of Digital Marketing, you'll shape the future of our digital growth engine and lead a talented in-house marketing team. In this leadership role, you'll drive customer acquisition, optimize marketing investments and develop innovative strategies that support Uline's continued growth across our North American company.
Responsibilities
- Lead Uline's in-house Digital Marketing team, promoting a culture of high-performance across paid search campaign management, execution and analytics.
- Define and execute digital marketing strategies, guiding investments that maximize customer acquisition, retention and long-term business growth.
- Drive enterprise marketing initiatives, providing insights and recommendations to Uline's executive leaders that support business goals.
- Manage key partnerships with Google, Microsoft and other paid search providers, influencing product updates, compliance initiatives and vendor agreements.
- Stay informed on emerging technologies and industry trends to enhance digital marketing capabilities.
Requirements
- Bachelor's degree in marketing, advertising and/or business. MBA preferred.
- 15+ years of search/internet advertising and analytics.
- 10+ years managing other managers, supervisors and staff.
- Strong strategic leadership and team-building skills, with a collaborative, hands-on approach.
- Proficient in Web Analytics and Kenshoo (Skai).
Benefits
- Complete health insurance coverage and 401(k) with 6% employer match that starts day one!
- Multiple bonus programs.
- Paid holidays and generous paid time off.
- Tuition Assistance Program that covers professional continuing education.
Employee Perks
- On-site café and first-class fitness center with complimentary personal trainers.
- Over four miles of beautifully maintained walking trails.
About Uline
Uline, a family-owned company, is North America's leading distributor of shipping, industrial, and packaging materials with over 9,800 employees across 14 locations.