Vice President, Data & Intelligence

About the role

As Vice President, Data & Intelligence at Zeno, you will serve as a senior research leader within the agency's Data & Intelligence team. You will lead qualitative and quantitative research programs that help clients understand audiences, test messages and ideas, measure reputation, develop thought leadership and make more informed communications and business decisions. This is an opportunity for a hands-on research leader to counsel senior clients, lead complex engagements, mentor talent and help grow Zeno's research capabilities while connecting primary research with the broader world of analytics, intelligence and AI-enabled insights.

Responsibilities

• Research Strategy & Client Leadership: Serve as a trusted advisor to clients, translating business and communications challenges into research strategies that support audience understanding, reputation, messaging, thought leadership and strategic decision-making.
• Primary Research & Methodology: Lead qualitative and quantitative research programs from design through delivery, including surveys, interviews, focus groups, online communities, segmentation, message and concept testing, reputation studies and thought leadership research.
• Insights & Strategic Storytelling: Translate complex research findings into clear narratives, executive-ready recommendations and actionable implications that inform communications and business strategy.
• Integrated Intelligence & Measurement: Advise clients and internal teams on the right combination of primary research, secondary research, syndicated data, audience intelligence, social listening, media measurement and digital analytics to address business questions.
• Client Growth & Business Development