Senior Vice President, Data & Intelligence
About the role
Zeno Group is seeking a SVP, Data & Intelligence to join our agency. This role serves as a senior strategic leader within the agency's growing analytics and intelligence practice, working closely with clients, agency leadership, and cross-functional teams.
Responsibilities
- Serve as a senior advisor to clients, providing executive-level counsel on analytics, measurement, intelligence, and data-driven communications strategy.
- Oversee integrated measurement, audience research, media intelligence, social listening, reputation analytics, digital performance, and AI-enabled insights programs that help clients make informed decisions.
- Translate complex data into clear recommendations, helping clients connect communications performance to business objectives and stakeholder outcomes.
- Lead analytics discovery conversations, develop measurement frameworks, and identify opportunities to grow client relationships, expand engagements, and support new business efforts.
- Mentor and develop team members while fostering analytical rigor, strategic thinking, storytelling excellence, and strong client leadership capabilities.
- Partner across corporate, consumer, healthcare, technology, digital, paid media, and creative teams to deliver integrated measurement and intelligence programs that support agency and client objectives.
- Identify opportunities to leverage AI, automation, APIs, and emerging technologies to improve research, reporting, insight development, and decision-making across the organization and client work.
- Help shape the future of the practice by identifying emerging trends in analytics, measurement, reputation intelligence, AI, and communications effectiveness.
Requirements
- 15+ years of experience in analytics, intelligence, research, measurement, communications, marketing, or related fields within an agency, consulting, or client-service environment.
- Deep expertise in communications analytics and their associated platforms, including measurement, earned media analysis, social intelligence, audience research, reputation analytics, digital performance, and business intelligence.
- Experience advising senior clients and guiding data-informed decision making.
- Experience leading business development efforts across organic and net new opportunities, including strategic planning, proposal development, consultative selling, and new business pitches.
- Strong understanding of integrated communications and the role analytics plays across earned, owned, shared, and paid channels.
- Experience working with business intelligence, analytics, and reporting platforms such as Tableau, Power BI, Hex, GA4, SQL, R, or similar tools.
- Strong presentation, storytelling, and communication skills, with the ability to make complex findings accessible and actionable for diverse audiences.
- Experience leveraging AI, automation, and emerging technologies to improve research, reporting, and insight generation.
- Collaborative leadership style with experience mentoring talent and partnering across disciplines, functions, and levels.
- Commitment to analytical rigor, data quality, and delivering meaningful business impact through insights.
Qualifications
- Experience supporting integrated communications, public relations, corporate affairs, or marketing programs.
- Familiarity with attribution modeling, campaign measurement, and cross-channel performance analytics.
- Experience evaluating and implementing AI-enabled analytics workflows and emerging technologies.
- Experience working with third-party technology vendors, data providers, and platform partners.
Skills
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Ability to work collaboratively and lead a team.
- Knowledge of industry trends and best practices in analytics and communications.
Benefits
- Competitive salary range: $160,000 - $235,000 USD/yr.
- Health, dental, and vision insurance with prescription plans.
- Short and long-term disability coverage.
- Be Kind to Your Mind program offering a paid subscription to Headspace and access to mental health providers and other services through an EAP.
- Employee resource groups for community building and support.
- Flexible vacation, paid holidays, and self-care days.
- 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance, and access to a certified financial coach.
- ZenoFit program providing a monthly allowance for personal activities.
Pay Range
$160,000 - $235,000 USD/yr.
Schedule
N/A
Application Instructions
N/A
Equal Opportunity Employer
Zeno Group, Inc. provides equal employment opportunities to applicants and employees. Employment decisions are made on the basis of job-related criteria without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military, or veteran status, or any other classification protected by applicable law. We invite all applicants to voluntarily self-identify their race, ethnicity, and gender. Submission of the information on this form is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. Information obtained will be retained in a confidential file and separate from personnel records. This information may only be used in accordance with the provision of applicable federal laws, executive orders, and regulations.